Charlie Taylor's Jobs In Sports Profile Picture

Charlie Taylor

Telling the stories of our student-athletes, generating revenue, and creating once in a lifetime experiences with Hawkeye Athletics!


Bringing over 20 years in the sports industry, my passion is helping others strategically achieve great results. My strength is building and maintaining relationships. I bring problem-solving skills to develop solutions through consensus building and I thrive on developing creative solutions to generate revenue.


Associate Athletics Director, Strategic Communications & Marketing

Jul 2016 - Nov 2020
Taylor leads the team to execute ticket/contribution campaigns generating $75MM in yearly revenues. Taylor manages the Hawkeye Sports Properties maintain an annual renewal rate of 90% through integrated platforms. A member of the senior management team, leading 25 staff, Taylor manages the Hawkeye Sports Properties & Big Ten Network relationships

Assistant Athletics Director

Nov 2008 - Jun 2016
We evolved the traditional college marketing effort to a proactive sales model with outbound sales and CRM resulting in a 96% football season ticket renewal rate. Our team built new platforms driving fan loyalty to 30,000+ users and community outreach generating 4,300 community hours to over 100,000 youth in 132 schools.

Director, Partnership Services

Jun 2004 - Oct 2008
We nationally executed in-venue deliverables for NBC / ESPN while securing a multiyear, multimillion-dollar exclusive contract with Discover Card.


Sports Administration - Masters
Aug 1996 - May 1998

Political Science - Bachelor of Arts
Aug 1996 - May 1998

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