Charlie Taylor
Telling the stories of our student-athletes, generating revenue, and creating once in a lifetime experiences with Hawkeye Athletics!
IOWA CITY, Iowa USAAbout
Bringing over 20 years in the sports industry, my passion is helping others strategically achieve great results. My strength is building and maintaining relationships. I bring problem-solving skills to develop solutions through consensus building and I thrive on developing creative solutions to generate revenue.
Experience
Associate Athletics Director, Strategic Communications & Marketing
Jul 2016 - Nov 2020
Taylor leads the team to execute ticket/contribution campaigns generating $75MM in yearly revenues. Taylor manages the Hawkeye Sports Properties maintain an annual renewal rate of 90% through integrated platforms. A member of the senior management team, leading 25 staff, Taylor manages the Hawkeye Sports Properties & Big Ten Network relationships
Assistant Athletics Director
Nov 2008 - Jun 2016
We evolved the traditional college marketing effort to a proactive sales model with
outbound sales and CRM resulting in a 96% football season ticket renewal rate.
Our team built new platforms driving fan loyalty to 30,000+ users and community
outreach generating 4,300 community hours to over 100,000 youth in 132 schools.
Director, Partnership Services
Jun 2004 - Oct 2008
We nationally executed in-venue deliverables for NBC / ESPN while securing a
multiyear, multimillion-dollar exclusive contract with Discover Card.
