Abhijeet Shekhawat

● Building value-realisation frameworks and sales-enablement tools for ISP member organisations under Andy Hough, founder of the Association of Professional Sales. ● Leading primary research on AI adoption in consultative B2B selling for an MS thesis, recruiting participants through the professional network.

● Won and negotiated corporate sponsorship deals with senior brand stakeholders, converting briefs into activations aligned to commercial objectives and audience engagement. ● Directed multi-channel campaign delivery across Hotstar, SonyLIV, Star Sports and Sony Sports Network, optimising against audience behaviour and broadcast schedules.

● Onboarded the majority of a 66-client book spanning cricket, motorsport and football, from emerging brands to marquee partners. ● Delivered end-to-end sponsorship activations, including Swiggy (IPL), Infinix (Asia Cup / World Cup) and NueGo (WPL) across broadcast and on-ground assets, coordinating cross-functional teams to execute at live events.

Supported campaign planning and sponsorship sales through market research, lead generation and CRM management (LinkedIn, Zoho CRM).

Conducted sponsorship market research and digital-media performance analysis to generate commercial insights for client campaigns.