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Lori Zannino

20 year advertising, sales and marketing professional with outstanding experience in qualitative and quantitative analysis, media planning & research
Charlotte, NC

About

For the past 7+ years, I have worked for companies in television advertising, marketing & research with a heavy sports presence (FOX Television Stations - NFL, NASCAR, US Open, College Football & Basketball, FIFA World Cup) and NASCAR. Not only have I become versed in marketing the sports I have represented but also the sports competition.

Experience


Manager of Audience Insights & Manager of Television Analytics

Jul 2017 - May 2020
• Analyzed and audited the audiences of NASCAR’s three premier series, other motorsports properties, major sports properties and eSports leagues (Audience Insights – television, social and digital)• Utilized national and local audience data to pinpoint areas of interest in the country where viewership/fandom of NASCAR is strongest for marketing

Director of Research & Programming

Apr 2013 - Jul 2017
• Analyzed all media research pertaining to station performance; competitive analysis and reported results for sales and news departments and station management • Created sales presentations highlighting station strengths and key selling points for sales pitches • Highlighted key marketing and advertising opportunities for potential clients

Research Director

Jan 2009 - Apr 2013
• Analyzed all research pertaining to station performance, competitive analysis and reported results to the sales departments and station management • Created sales presentations highlighting station strengths and key selling points for sales pitches • Developed and implemented the station’s key social media assets

Account Executive

Dec 2002 - Jan 2009
• Created new business advertising opportunities for prospective clients and increased existing business • Negotiated, managed and created strategies to increase revenue for local and regional advertising accounts

Assistant Manager/Account Executive

Oct 2000 - Dec 2002
• Negotiated, managed and strove to increase revenue for national advertising accounts • Developed strong business relationships with key influencers at major advertising agencies • Managed a sales staff of two Account Executives and three Sales Assistants as Assistant Manager (Los Angeles)

Education


Communications - Broadcast - Bachelors
Aug 1994 - May 1998
Minor - Sociology Alpha Xi Delta National Fraternity, Lambda Pi Eta Honor Society (Communications), Pi Gamma Mu Honor Society (Social Sciences)

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