Luis Salazar
MBA Sport Management & Marketing specialist
Heredia, Heredia Province CRIAbout
Human Movement Sciences professional and Sports Management MBA specializing in sports marketing and the Growth Partner model. I combine health promotion expertise with advanced commercial strategies to drive client acquisition and accelerate brand growth across public and private sectors.
Experience
Sport Professional
Jan 2024 - Present
I perform a dual function: as a sports coach, providing direct support to participants through aquatic classes, the biomechanical gym, and personalized physical assessments; while, as a strategic manager, I lead the 2026 Marketing Plan in coordination with the institutional communications department to achieve the annual goals.
Fitness Trainer
Apr 2020 - Jan 2024
I developed and implemented fitness programs focused on enhancing the member experience and fostering loyalty within the club’s community. I was responsible for promoting and revitalizing sports activities and facilities through personalized service strategies, driving member engagement and directly contributing to the club’s brand positioning.
Education
Sport Management
- MBA
May 2023 - Jun 2025
Master’s Degree in Sports Management (MBA) with a strong foundation in strategic management, finance, and sports marketing. Practical experience gained through the development of a thesis project focused on a marketing and optimization plan for a public company in the sports sector.
Promoción de la Salud Física
- Bachelors
Feb 2018 - Oct 2022
Studies focused on the teaching of physical training and various sports disciplines from an anatomical and physiological perspective.