
MATTHEW BENEDETTO
Sports Communications student at Northwestern University
Camp Hill, Pennsylvania USAAbout
Dedicated content creator with a proven history of driving audience engagement and account growth on diverse social platforms. Capitalizes on current trends and monitors insights to drive brand awareness. Skillfully coordinates and executes updates and content monitoring across TikTok, Instagram, and Facebook.
Experience
Digital content producer
Mar 2023 - Mar 2024
Generated digital content for around 4 million viewers in a year utilizing WordPress
Conducted research on emerging trends in the digital media industry to inform strategic decision-making processes.
Implemented search engine optimization SEO techniques to increase web traffic and visibility for client websites.
Producer Assistant
Aug 2022 - Mar 2023
Print and manage news rundowns.
Managed the audio board in the control room and floor talent.
Video Production assistant
Feb 2022 - Sep 2022
Created and conceptualized the look and feel of a ballpark theme night for in-game entertainment.
Directed and supervised video shoots, ensuring quality control and adherence to timelines.
Monitored industry trends and technologies to stay current in the field of video production.
Implemented strategies for optimizing video content across multip
Broadcaster
Nov 2020 - Feb 2021
Play by Play and color commentator for boys/girls basketball games. Interview coaches and created notes used for the games.
Sports Information Assistant
Aug 2017 - Dec 2018
Talked with payers and coaches to get a news story to post online. Helpedrun a live broadcast, including; running a camera, using a computer torun a live broadcast online, and setting up the equipment.
Education
Sports Communications
- Graduate Certificate
Mar 2024 - Present