Matthew Caggiano

Collaborate with Senior Account Executives to exclusively manage the execution of high-value local radio campaigns exceeding $100,000 annually. Effectively communicate between clients and sellers to develop campaign strategies using industry specific and historic data to assure a successful campaign and maintain strong client relationships.

Prepared time sensitive and client appropriate materials for the sales team to use daily for pitches to 25 clients. Designed, trafficked, and reported digital advertisement on the station websites via Google Ad Manager. Created radio schedules in Salesforce for clients based off of client RFP’s submitted.

Assisted promotional director with projects such as outbound calls and preparation of giveaways for thestation. Operated booths at promotional events and acted as liaison between the station and its listeners. Represented the iHeartMedia brands at public events and provided listeners with information about the radio stations.