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Matthew LaRochelle

Sports Marketing & Communication Specialist
Manchester, New Hampshire USA


Sport Marketing & Communications Specialist involved in the industry for nearly a decade. Working primarily in the areas of NCAA Division I & III athletics and professional ice hockey. Specialties in marketing, digital/social media, brand development, communications and customer service.


Director of New Media

Mar 2021 - Present
Support the Commissioner and Assistant Commissioner for New Media in the marketing, content development, championship operations, promotion, and development of the MAAC brand through the league’s broadcasting platforms, social media, the conference's website via SIDEARM, and other critical mediums.

Marketing & Communications Manager

Sep 2018 - Mar 2020
Guided the Eastern Hockey Federation, 35 member and affiliate organizations, and over 7,000 athletes in marketing and communications as the league’s primary media contact. Aided multi-regional marketing efforts of the USPHL/EHF by creating assets for use across various print and digital platforms.

Athletics Social Media Strategist

Apr 2017 - Aug 2018
Established a coordinated and cohesive approach to Camel Athletics social media, showcasing through unique multimedia content the College's 28 varsity teams, student-athletes, coaches, and alumni community. In a 16-month span, accumulated over 1.6 million social media impressions with 67,000 engagements across Facebook, Twitter, and Instagram.

Associate Producer (Part-Time)

Feb 2017 - Mar 2018
Developed and executed aspects of gameday production and sponsorship fulfillment for the Video Coordinator & Game Content Manager. Created graphic templates, wrote game scripts, and presented ideas for in-game promotions. Served as assistant director and public address announcer.

Social Media Intern

Jan 2015 - Aug 2015
Provided expertise on utilizing social media marketing to progress the business objectives of the Manchester Monarchs. Planned and executed social strategy for team’s Instagram, leading to 3,500 increase in followers.

Marketing Intern

Jun 2013 - Sep 2013
Supported the Marketing and Digital Media Manager in the planning of ticketing tactics, promotional ideas, and sponsorship leads. Research provided was pivotal in securing a multi-year, five-figure sponsorship agreement. Assisted in the generation of marketing collateral, including contributions to a brand-new team website.

Merchandise Supervisor / Associate (Part-Time)

Oct 2011 - Aug 2015
Co-managed daily operations to achieve department’s annual revenue targets. Assisted in procurement process, including reviews of apparel and memorabilia shipments and periodical inventory audits. Prepared gameday petty cash and assisted associates in balancing registers. Individually generated $100,000 in sales with superb customer service.


Sport Business Management - Master of Business Administration - MBA
Aug 2015 - Dec 2016
Graduate of the DeVos MBA/MSBM Program; additional degree to be awarded following completion of additional course. Accepted opportunities to participate in projects/consultation for the following organizations: • ESPN • LPGA • Orlando Magic • The Institute for Diversity & Ethics in Sports (TIDES)

Sports Management; Double Major - Marketing - Bachelor of Science
Sep 2011 - May 2015

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