Marcus Smith

-Overseeing 4+ cross-functional workstreams (design, construction, merchandising, consumer experience) to deliver on time, within budget, and against defined KPI’s. - Primary liaison across agencies, vendors, and internal leaders, managing project boards, timelines, budgets, and weekly reporting to ensure seamless execution.

- Managed a $20M merchandising operation across 45 Minor League Baseball clubs, overseeing retail strategy, vendor partnerships, and the Fanatics buying relationship to align product assortments and retail execution. - Provided dotted-line leadership to 45 club Retail Merchandising Managers, establishing standardized buying processes, merchandising

- Directed Nike’s sports license strategy and product assortments for on-field, promotional, and Fanatics-branded gear across global markets. - Managed $368M business portfolio covering MLB ($168M, 7M units) and NFL ($200M, 8M units), delivering 65%+ margins and meeting global KPIs.

- Managed a $100.4M business unit across men’s and women’s footwear and apparel, improving margins from 38% to 45.3% within 8 months and increasing forecasted revenue by 40%. - Led merchandising and brand activation strategies across U.S. distribution channels, including wholesale, DTC, outlet doors, and eCommerce for the Classics business unit.

- Managed a $600M Nike Sportswear business, driving strategies tailored to U.S. (70%) and international (30%) consumer markets. - Maintained category margin goals of 56–58% by partnering with finance to align revenue and profitability targets. - Increased business by 20% through merchandising SKU efficiency initiatives, streamlining assortment.