Rodrigo Marquez

Responsible for channel's commercial planning, budget allocation, implementation of special initiatives, inventory management, sponsorship and product development, coordination with programming and traffic teams to optimize inventory, prospecting new clients, crafting commercial proposals and closing sales. Achievements: Acquired $7 million in

Collaborated with channel producers on content strategies. Analyzed audience engagement for all sports properties on Open TV and Pay TV. Assessed and proposed strategies for event coverage, competitive analysis and trends in live events and original productions. Developed commercial strategy proposals, monitored competition, sponsors, industry

Led the development of the commercial planning department, responsible for establishing the sales process, standardizing rates across four business areas (Music, Actors, Sports, and Comedy), allocated the annual budget, created sales packages, developed new commercial sponsorships and prospecting clients. Achievements: Achieved a 22% increase in

Led commercial planning efforts for current and future channel products, optimizing rates and inventories, crafting promotions, designing commercial sponsorship packages, managing advertising logs during main events, coordinated sponsorship implementation with creative production and production departments. Provided commercial support