Ryan Fertig

Responsible for driving and executing strategies for marketing activation activities for Dan-O’s Seasoning. Directly managed Social Media, Influencer Marketing, Paid Media, DTC (E-commerce/Amazon), Events, Tradeshows, PR, and Shopper Marketing channels

Managed all marketing and brand functions for CPG disruptor, Dan-O’s Seasoning Grew revenue from $10m to $35m Built a social community of over 8m followers with 140% growth yr./yr. Achieved #37 on the Inc. 5000 list Implemented numerous successful marketing campaigns for product launches, shopper marketing, retail activation, and influencer market

Chaired all marketing and brand initiatives for Winston Industries, Winston Foodservice, Win2uit, and Winston Manufacturing Divisions Led a diverse team with a focus on supporting B2B customer initiatives, franchise and chain marketing support, lead generation efforts, culinary research, and internal communications across divisions

Responsible for marketing functions for 3 industry-leading brands, operating as divisions under the Fabricated Metals parent organization; Strong Hold Products, Utility Metals, and Fabricated Metals Led brand initiatives focusing on growing strategic account partnerships, product packaging, branding, and driving revenue growth

Responsible for managing B2B and B2C marketing initiatives, leading a team of 3 professionals Led brand initiatives focusing on growing strategic account partnerships with dealers and product distributors across the US Responsible for lead generation efforts

Successfully built the ABC brand strategy and led marketing activity across the U.S. via multi-channel, integrated marketing initiatives with P&L accountability. Developed and evaluated KPIs, market viability studies, and product performance data for all manufacturing objectives Managed lead-generation campaigns, website design and content

Responsible for driving account management strategy and agency growth, through new business acquisition. Successfully secured $10 million in new business revenue for the agency Nurtured/acquired/managed over 35 new clients for the agency Key stakeholder involvement with nationally recognized brands

Responsible for planning, placement, purchasing, and management of media for agency clients. Managed traditional and digital channel media buys Built national, regional, and local level media plans Engaged in strategic planning initiatives with cross-functional teams Developed detailed and effective metric tracking techniques for client reporting