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Sam Spitz

Marketing Activation & Events Professional | Operations & Project Management | Sports Marketing | Brand Awareness
Daytona Beach, Florida USA


Accomplished marketing activation and event operations professional with 15 years experience on both the agency and client side of business. Strength in logistical planning and working with various stakeholder groups to achieve company and program objectives. Experience in sports marketing at the partner, venue and league level.


Sr Manager, Marketing Activation

Sep 2013 - Mar 2021
Planned and executed events – industry and guest hospitality, fan activation, tradeshow displays, large-scale broadcasted events, in-market promotions and military, youth, international and multicultural activations - alongside internal and external stakeholders including Partnership Marketing, Brand, Communications, Digital and Social Content, pro

Sr Account Executive

Oct 2010 - Sep 2013
Planned execution and reporting of Sprint mobile marketing display with over 500,000 guests visiting 38 NASCAR Cup Series events annually.

Sr Program Manager

Jan 2005 - Oct 2010
Planned and executed logistical components for automotive OEM client events – including consumer and B2B activations, tradeshows and private events.


Advertising Management - Masters of Arts
Aug 2001 - May 2003
IAA Diploma in Marketing Communications Master's Thesis in Sponsorship of Automotive Racing Society of Automotive Engineers

Marketing, Public Relations - Bachelors of Science
Aug 1996 - Dec 2000

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