Sam Spitz
Marketing Activation & Events Professional | Project Management | Sponsorship & Hospitality Activation | Brand Engagement
Colorado Springs, Colorado USAAbout
Strategic and results-driven program operations and experiential marketing leader with over 15 years of experience creating large-scale, mission-driven brand activations, hospitality programs and fan engagement initiatives within the Olympic & Paralympic Movement, NASCAR and women’s professional sports.
Experience
Director, USOPC
Apr 2023 - Jan 2025
Oversaw client relationship with US Olympic & Paralympic Committee and 40 National Governing Bodies. Managed Team USA House for 2024 Paris Olympic Games and hospitality strategies for Team USA.
Director, Brand Engagement (Contractor)
Jan 2022 - Dec 2022
Led athlete and fan experiences for Athletes Unlimited professional leagues. Partnered with sponsors and league executives to integrate brand storytelling into live game-day experiences
Sr Manager, Marketing Activation
Sep 2013 - Mar 2021
Planned and executed events – industry and guest hospitality, fan activation, tradeshow displays, large-scale broadcasted events, in-market promotions and military, youth, international and multicultural activations - alongside internal and external stakeholders including Partnership Marketing, Brand, Communications, Digital and Social Content, pro
Sr Account Executive
Oct 2010 - Sep 2013
Planned execution and reporting of Sprint mobile marketing display with over 500,000 guests visiting 38 NASCAR Cup Series events annually.
Sr Program Manager
Jan 2005 - Oct 2010
Planned and executed logistical components for automotive OEM client events – including consumer and B2B activations, tradeshows and private events.
Education
Advertising Management
- Masters of Arts
Aug 2001 - May 2003
IAA Diploma in Marketing Communications
Master's Thesis in Sponsorship of Automotive Racing
Society of Automotive Engineers
Marketing, Public Relations
- Bachelors of Science
Aug 1996 - Dec 2000
