Joe Russo
About
Early career Marketing Professional with a passion for sports. Experience in sales operations, event marketing, social media, account based marketing and project management in fast paced B2B technology industries. Demonstrated relationship builder and independent problem solver who executes marketing strategies with sales-focused thinking.
Experience
Marketing Manager, Americas
Dec 2022 - Apr 2023
Promoted and recognized for my efforts during acquisition of Ad-Lib.io by Smartly.io
Organize and execute marketing programs across the Americas Region via webinars, ‘connect’ events and client advisory boards to build awareness of Smartly.io capabilities and generate pipeline
Manage events calendar & support onsite and remote execution
Marketing Coordinator
Jan 2022 - Dec 2022
Hired in the Boston office of Ad-Lib.io (HQs in UK) to support U.S. marketing growth strategy through lead generation, account-based marketing and organic social media efforts
Crafted reports and expanded contact/account database in HubSpot to reflect sales initiatives
Built an internal content repository (Collateral Catalog) for sales team
Inside Sales Operations Team Lead
Jan 2020 - Oct 2021
Selected as Lead for NEW centralized team responsible for qualifying, and distributing ALL inbound business inquiries to appropriate internal sales contact
Successfully coached and managed performance of up to 4 Inside Sales Representatives remotely
Leveraged in-depth sales operations knowledge to diagnose viability of an inquiry
