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Joe Russo

About

Early career Marketing Professional with a passion for sports. Experience in sales operations, event marketing, social media, account based marketing and project management in fast paced B2B technology industries. Demonstrated relationship builder and independent problem solver who executes marketing strategies with sales-focused thinking.

Experience


Marketing Manager, Americas

Dec 2022 - Apr 2023
Promoted and recognized for my efforts during acquisition of Ad-Lib.io by Smartly.io Organize and execute marketing programs across the Americas Region via webinars, ‘connect’ events and client advisory boards to build awareness of Smartly.io capabilities and generate pipeline Manage events calendar & support onsite and remote execution

Marketing Coordinator

Jan 2022 - Dec 2022
Hired in the Boston office of Ad-Lib.io (HQs in UK) to support U.S. marketing growth strategy through lead generation, account-based marketing and organic social media efforts Crafted reports and expanded contact/account database in HubSpot to reflect sales initiatives Built an internal content repository (Collateral Catalog) for sales team

Inside Sales Operations Team Lead

Jan 2020 - Oct 2021
Selected as Lead for NEW centralized team responsible for qualifying, and distributing ALL inbound business inquiries to appropriate internal sales contact Successfully coached and managed performance of up to 4 Inside Sales Representatives remotely Leveraged in-depth sales operations knowledge to diagnose viability of an inquiry

Education


Communications and Media Relations - Bachelors
Sep 2013 - May 2017

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