Lisa Ziegenhardt

About

"Sport has the power to change lives". This was the mantra when I worked in marketing at adidas for 8 years. And it has been something that I have believed in ever since. I have been raised in a world with sport at the centre and with a young family who love sport, I would love to get back into the game by securing a job in the sports industry.

Experience

Senior Marketing Manager

Ten Lifestyle Group

Feb 2022 - Present

Establish and manage key brand positioning and channel marketing with a focus on B2B consumers, clients and partners. Develop content marketing strategies across social media, email marketing and video channels based on different customer segments and data-driven insights. Analyze campaign performance to increase acquisition.

Senior Brand Director

2U Inc.

Apr 2019 - Jun 2021

Leading global brand strategies and content marketing plans. Driving digital transformation across organic and paid media channels. Acting as key liaison for partner-facing communication to position and launch events, courses and marketing campaigns. launching the new eCommerce platform and increasing website traffic to over 2,3 million users.

Senior Marketing Manager

Adidas

Nov 2010 - Dec 2018

Developing and executing the annual retail and content marketing strategies. Managing the brand positioning for global sports campaigns within Emerging Market regions, Driving targeted communication tactics through customer loyalty programmes to ensure consistent delivery of consumer engagement and service excellence. Increasing store profit margin

National Brand Manager

Levi Strauss & Co.

Apr 2007 - Oct 2010

Building the brand strategy and launching in-store campaigns. Managing all media and advertising for the Levi's brand. Leading content marketing plans to drive consumer engagement. Managing all events to leverage Levi's music programme to deliver premium consumer experiences.

PR and Marketing Manager

Touchline Media

Apr 2004 - Mar 2007

aunching PR department for the company, in close collaboration with core publishing and editorial teams. Leveraging PR and media exposure for core print titles. Elevating profiles of Men's Health and Shape editors through ongoing media coverage. Securing SABC TV sponsorship to leverage exposure of Men's Health Look event.

Communications Officer

5FM

Apr 2001 - Mar 2004

Creating PR campaigns to launch 5FM's new brand identity. Leveraging publicity to raise awareness of DJ talent across key media channels, including TV exposure. Crafting communication for all on air activations. Collaborating with local and global music artists to deliver unforgettable events and experiences for the youth market.