Marco Hernandez
Versatile Sports Pro | Kinesiology & Marketing Expertise | Brand Partnerships (Monster, Red Bull) | Event Execution, Coaching, Stakeholder Management.
Mission, Texas USAAbout
Dynamic Sports Administration and Marketing professional with hands-on experience in brand promotion, event coordination, social media marketing, and partnership activation through high-profile entertainment and sports environments.
Experience
Athlete, Instructor, Hype Squad Member
Oct 2017 - May 2022
Represented Monster Energy at retail shows and events, executing brand activations, fan engagement, and promotional campaigns to boost visibility and participation. Created and promoted social media content to enhance audience interaction and support sponsorship objectives.
Pro Athlete, Motivational Speaker, Coach
May 2010 - Jan 2026
As an independent artist and entrepreneur, led brand-building and partnership efforts, successfully securing high-profile performance opportunities with major brands like Monster Energy and Red Bull, as well as international events.
Education
Sports Management
- Sports Administration / Marketing Minor
May 2013 - May 2021
Seasoned Sports Administrator with a degree in sports administration and a marketing minor, offering over 10 years of hands-on experience in athletic organizations, teams, facilities, and community recreation programs. Expertise includes managing daily operations, facility oversight, compliance, and risk management, developing revenue strategies.
Study of Arts
- AA Kinesiology Exercise Science and Sports
May 2013 - May 2016
Associate’s degree in Kinesiology, specializing in exercise science and sports performance. Brings over 20 years of combined hands-on and educational experience in athletic training, fitness program design, sports conditioning, injury prevention, and rehabilitation.
