Julia Mendelson's Jobs In Sports Profile Picture

Julia Mendelson

Sport Leadership and Management Student at Miami University
Gaithersburg, Maryland USA


Current senior at Miami University pursuing a bachelor's degree in Sports Management and Leadership, with a minor in Applied Communications. Passionate about sports social media content creation and marketing. Skilled in working on different social media platforms, graphic design websites, and photo-shop.


TikTok Editor

Feb 2024 - Present
Freelance TikTok editor position with IMG Academy that was created specifically for me. Collaborate with the Digital Media team to brainstorm content ideas and develop creative strategies. Edit raw footage into videos with music, effects, and captions to enhance engagement.

Director of Marketing

Jul 2023 - Present
Conceptualize and implement a marketing plan and brand identity to drive awareness and increase customer engagement. Oversee social media, advertising, grand opening, and ongoing promotional activities. Monitor market trends and execute competitor analysis to identify opportunities for growth. Manage the creative team.

Social Media Intern

May 2023 - Aug 2023
Co-ran Tri City Chili Peppers TikTok account and posted original content to all social media platforms. Developed strategic plan, conceptualized and executed videos, and uploaded in accordance with self-created optimization schedule based on analysis of social media activity. Work with operations, other marketing areas, and game day events to incre

Marketing and Social Media Intern

Sep 2022 - Present
Appointed to resurrect, conceptualize, produce and edit original content for, and run Miami University Athletics’ TikTok account, which has been dormant since 2020. Created a posting schedule based on self-identified TikTok algorithms. Grew following 356% from October 2022 to October 2023. Averaging 3,000+ views per video. Propose strategy, create

Marketing Intern

May 2022 - Aug 2022
First-ever intern entrusted to oversee team’s TikTok account: developed original concepts, created, edited, and strategically posted videos, resulting in +91% increase in views over same 2-month period of 2021 and +66% growth of average viewership per video overall. Co-planned and executed successful promotional home game theme nights. Assisted in-

Women's D1 Ice Hockey Manager

Oct 2021 - Feb 2022
Worked alongside players and coaches, kept statistics during games, assisted with team social media accounts, set up team merchandise website, and designed team merchandise through graphic design.


Sports Leadership and Management
Aug 2020 - Present

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