Rafael De La Cajiga Leon
E-COMMERCE | SALES | DIGITAL MARKETING | SPORT ANALYTICS | DATA DRIVEN | ANALYTICS
Boston, Massachusetts USAAbout
With over five years of experience in analytical roles, including three years in eCommerce, I have refined my abilities in Excel, SQL, and Python, data visualization tools such as Tableau and Power BI, and CRM systems like Salesforce. My MBA and MS in Business Analytics provide a strong foundation in both business strategy and analytics, which are
Experience
Marketing and eCommerce Analyst Consultant
Apr 2023 - Present
TUDNFanShop.com is a premier eCommerce store specializing in the sale and distribution of top-quality jerseys and gear from teams in the Mexican Soccer League, catering specifically to customers within the United States.
Collect and analyze large sets of data from various sources, such as website analytics, social media platforms, customer datab
E-Commerce Sports Product Manager
Oct 2018 - Aug 2021
Liverpool is the leading department store in Mexico with over 100 stores nationwide and with their eCommerce representing over 25% of their total revenue.
Led data-driven analysis to develop a comprehensive product catalog aligned with market demands and the omni-channel strategy, resulting in a 30% growth and successful expansion of the Marketpl
Marketing Analyst and Innovation
Dec 2016 - Oct 2018
The Liga Mx is the First Division soccer league for professional football with 18 teams across the country competing in 2 main tournaments a year.
Utilized data-driven decision-making tools, including Google Analytics, for Market research and improve online presence and search results, driving increased visibility and engagement and delivered bi-w
Education
Business Analytics
- MS
Sep 2022 - Apr 2023
Completed coursework in data analysis and visualization using SQL, Power BI, Power Query Editor, Python and Tableau
Worked on business optimization strategies and supply chain analysis with Excel, Power BI and SQL
Successfully completed a Salesforce project involving cleaning, migration, and setup of a dataset using Salesforce Developer tools.
Deve
MBA
- Master of Business Administration - MBA
Sep 2021 - Aug 2022
