Rafael De La Cajiga Leon

E-COMMERCE | SALES | DIGITAL MARKETING | SPORT ANALYTICS | DATA DRIVEN | ANALYTICS

Boston, Massachusetts USA

About

With over five years of experience in analytical roles, including three years in eCommerce, I have refined my abilities in Excel, SQL, and Python, data visualization tools such as Tableau and Power BI, and CRM systems like Salesforce. My MBA and MS in Business Analytics provide a strong foundation in both business strategy and analytics, which are

Experience

Marketing and eCommerce Analyst Consultant

TUDNFanshop.com

Apr 2023 - Present

TUDNFanShop.com is a premier eCommerce store specializing in the sale and distribution of top-quality jerseys and gear from teams in the Mexican Soccer League, catering specifically to customers within the United States. Collect and analyze large sets of data from various sources, such as website analytics, social media platforms, customer datab

Enrollment Coordinator Analyst

Hult International Business School

May 2022 - Aug 2022

E-Commerce Sports Product Manager

El Puerto de Liverpool

Oct 2018 - Aug 2021

Liverpool is the leading department store in Mexico with over 100 stores nationwide and with their eCommerce representing over 25% of their total revenue. Led data-driven analysis to develop a comprehensive product catalog aligned with market demands and the omni-channel strategy, resulting in a 30% growth and successful expansion of the Marketpl

Marketing Analyst and Innovation

Mexican Football League

Dec 2016 - Oct 2018

The Liga Mx is the First Division soccer league for professional football with 18 teams across the country competing in 2 main tournaments a year. Utilized data-driven decision-making tools, including Google Analytics, for Market research and improve online presence and search results, driving increased visibility and engagement and delivered bi-w

Sales Analyst Intern

ConAgra Foods

Dec 2015 - Dec 2016

Education

Hult International Business School

Business Analytics - MS

Sep 2022 - Apr 2023

Completed coursework in data analysis and visualization using SQL, Power BI, Power Query Editor, Python and Tableau Worked on business optimization strategies and supply chain analysis with Excel, Power BI and SQL Successfully completed a Salesforce project involving cleaning, migration, and setup of a dataset using Salesforce Developer tools. Deve