Alicia Szeto

-Leads Spurs community engagement and activation efforts on college campuses, local & regional events and festivals around Central Texas. -Strategic planning & collaborating with NBA marketing departments to boost sports engagement, brand awareness and fan loyalty. -Utilize excellent, personable communication skills to build impactful connections.

- Coordinated 40 events annually while spearheading project planning, coordinating between programs to execute business events.- Collaborated with the university’s business marketing teams to design promotional material and employ new multi-channel marketing strategies, driving event attendance and engagement up 40% and increasing

Personal passion project to strengthen digital creation, networking, and communication skills. Striving to build meaningful connections with a diverse range of individuals globally. -Photographing destinations globally to provide users with engaging travel tips, and recommendations. -Curating insightful narratives across digital platforms.

-Led team to three 1st place league finishes culminating in a 67-13 record or .807 win percentage across 5 seasons.-Scouted 50+ opposing teams & created specialized scouting reports, ranking 1st in league for fewest points allowed.-Developed personalized training programs, resulting in a 40% improvement in player performance metrics.

Directed and hosted weekly team and player meetings to provide positive reinforcement, articulate areas of improvement, implement new strategies and build team comraderie. Additionally, led and structured a 6-month off-season program to optimize each individual’s performance through skill refinement, position work, weight lifting and conditioning.