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Jamie Euster

Insights Leader
New York, NY

About

Media research executive with proven track record in sports, entertainment and consumer insights. I have worked at a studio, television network, cable network and talent agency. My most recent experiences has included work for sports talent, USTA, MLB, PBR, NCAA and UFC, among other sports properties.

Experience


Vice President, Global Insights

Feb 2015 - Apr 2020
Built out and managed new corporate research team of 10 directors, managers, analysts and graphic designers engaged in consumer, brand and marketplace analytics for all areas of company, including events, marketing, new business development, licensing, talent and cultural verticals of entertainment, sports, fashion, music, art and culinary

Research Consultant

Sep 2014 - Feb 2015
Brought in as a consultant to design weekly, monthly and quarterly research reports and to manage primary research needs Oversight of Nielsen/Participant Viewer Panel, including concept testing, ad effectiveness studies, product integration measurement, online chats and program analysis.

Consumer Insights Consultant

Mar 2014 - Aug 2014
Covered for the VP of Consumer Insights on an interim basis, assisting team with programming and primary research projects for shows including Ellen, Extra, TMZ and The Real Worked with Viewer Voice TV Panel, writing questionnaires and analyzing viewer feedback for management and producers

Senior Director, Primary Research

Jan 2007 - Dec 2013
Directed all primary research initiatives for NBC Nightly News, Today Show, Meet the Press, Dateline and other NBC News properties, delivering key consumer insights to top NBC management and producers

Senior Director, Scheduling & Research

Sep 2004 - Jan 2007
Led a multifunction department of four with oversight for strategic planning, scheduling, programming research, primary research and business development, reporting directly to President of MSNBC

Education


Communication Management - MA
Sep 1993 - May 1995
Graduate of Annenberg School of Communication Management at USC

Journalism and Political Science - BA
Sep 1986 - May 1991
Dual degree in Journalism and Political Science

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