Leandro Zheng
Prev. Digital Services @ United Soccer League | Marketing, Design Interaction, & Business Economics @ UC San Diego | Sports Marketing & Partnerships
San Diego, California USAAbout
Born and raised in SF, I study Cog Sci, Marketing & Bus Econ at UCSD with a passion for sports, business & fan engagement. Exp: USL Digital Services + UCSD Marketing. Skilled in content, data, & partnerships. Love music, sports/esports, fashion & cooking. Let’s connect! Email: [email protected]
Experience
Marketing Assistant
Apr 2025 - Present
- Manage 50+ digital assets & ads to drive traffic, sales & engagement for UC events.
- Execute campus-wide campaigns, optimize site for 30K+ students, create content & track via CMS/GA4.
- Lead weekly tabling with partners, promote services, distribute items & recommend merch tailored to student interests.
Digital Services Intern
Jan 2025 - Jun 2025
- Redesigned website sections & templates with WordPress/SportsEngine to streamline content & improve UX.
- Analyzed sponsorships on 70+ sites via Google Analytics to boost visibility & ROI.
- Managed rosters, schedules & bios to enhance storytelling, fan engagement & season-long retention.
Competitive Sports Assistant
Sep 2024 - Jun 2025
- Executed gameday ops for 10+ intramural events weekly (setup, equipment, officiating, issue resolution).
- Supported 100+ participants with communication & rule enforcement.
- Managed league systems for registrations, live scores & scheduling, improving accuracy & participant satisfaction.
Education
Cognitive Science - Design & Interaction, Marketing, & Business Economics
Sep 2024 - Present
