Matt Shifrin

● Played a leading role in organizing, planning, and executing ongoing marketing and communications projects for the organization. ● Coordinated and managed key elements of the match day presentation and marketing efforts at D.C. United home matches. ● Planned and executed brand and partnership strategy with local businesses to increase visibility

● Served five months as the interim Email Marketing Manager while simultaneously operating in previous role on the Marketing team ● Was responsible for designing, formatting, and sending out all email campaigns through the Salesforce Email Marketing Cloud. ● Managed the email marketing calendar and built and distributed performance reports for each

● Created written content on the D.C. United and Loudoun United websites including team and corporate announcements, match recaps and previews, and press releases ● Worked with local and national media outlets to create earned media for D.C. United, Loudoun United, and Audi Field and created monthly reports documenting progress

● Responsible for executing Marketing Partnerships with companies and nonprofit organizations including The Washington Post, The Washington Business Journal, and The Cherry Blossom Festival ● Assisted in the creation of D.C. United’s Marketing Playbook, which detailed the club’s brand strategy, ticket sales goals, and core values