Maya Rodriguez

Analytical Storyteller | Bridging Sports, Marketing, and Data Insights

Fort Lauderdale, Florida USA

About

Data-driven marketing professional with a passion for sports, social media, and storytelling. Experienced in analyzing digital campaigns for the Miami Marlins and supporting client strategies at Wasserman. Former collegiate athlete and team captain with a strong background in data analytics, audience engagement, and digital strategy.

Experience

Performance Marketing Analyst

Miami Marlins

Mar 2025 - Present

Analyzed and optimized digital campaigns across paid social, search, and display channels, built performance dashboards, conducted A/B testing, and delivered actionable insights on audience engagement to support strategic marketing decisions.

Client Services Intern

WASSERMAN - CSM SPORT & ENTERTAINMENT

Aug 2024 - Mar 2025

Supported marketing and client services by conducting outreach, developing brand relationships, performing market research, and assisting with sales, branding, PR, and social media initiatives.

Office Manager

Caldwell Eyecare

May 2023 - Sep 2024

Managed daily operations in a medical office, ensuring efficient patient intake, accurate billing, and smooth scheduling while supporting staff and enhancing patient satisfaction.

Athletics Staff

Caldwell University

Aug 2018 - May 2023

Managed game-day operations, ensuring a seamless and engaging spectator experience. Organized equipment and managed funds up to $1,000 during athletic events. Oversaw event logistics, including deliveries and facility setup, contributing to the success of athletic programs.