MaríaJose Rieckhof

MARKETING & COMMUNICATIONS STRATEGIST

Santiago de Surco, Lima PER

About

Marketing and Communications Strategist with 10+ years of experience in digital marketing, brand strategy, content, and integrated communications, including six years in professional football with Club Sporting Cristal. Experienced in sports communications, media relations, sponsorship activations, fan engagement, and leading multidisciplinary team

Experience

E-commerce & Digital Channels Coordinator

VICSA Safety Perú

Mar 2026 - Present

Lead e-commerce strategy across Shopify, Falabella Marketplace, and Mercado Libre, overseeing digital growth, customer experience, pricing, promotions, and commercial performance. Manage an annual B2B budget and lead a team of three, coordinating cross-functional initiatives across commercial, marketing, finance, logistics, and planning teams.

Marketing Coordinator

VICSA Safety Perú

Aug 2024 - Mar 2026

Led brand positioning and integrated marketing communications, managing budgets, agencies, suppliers, and campaigns. Coordinated brand activations and trade events, including PERUMIN, Agrofest, and Sodimac events. Led a brand refresh and coordinated product launches with international product managers and regional leadership.

Communications & Media Coordinator

Club Sporting Cristal

Mar 2018 - Mar 2024

Led sports communications and media relations for a professional football club, coordinating a multidisciplinary team of designers, photographers, and a community manager. Managed relationships with journalists and media outlets across Latin America, supported press conferences and interviews, and led communications for sponsorship campaigns, fan e

Copywriter / Social Media Manager

4Beats Perú

Jun 2014 - Feb 2015

Developed communications and social media strategies, coordinated creative projects, and produced more than 20 events, ranging from private events with 250 attendees to large-scale productions with 4,000–5,000 attendees. Analyzed audience and partner data and coordinated promotional teams.

Social Media Manager

BTOB:) Digital Marketing Agency

Feb 2013 - Aug 2013

Managed social media strategy, content planning, community engagement, performance reporting, and paid social campaigns for Nike Football Peru and Nike Running Peru. Coordinated with Nike Global and local commercial partners to support brand communications and digital marketing initiatives.