Nicole Whitaker
Creative Sports Content Specialist | Social Media & Photography
Casselberry, Florida USAAbout
Experienced in sports media with a focus on social content and storytelling for teams Led major Instagram growth, including 2M+ views and 14% follower increase in 90 days. Covered Big 12 tournaments, NCAA Track Regionals, and Nationals. Skilled in Adobe Suite, CapCut, and Slate, with a strong focus on capturing and sharing impactful moments.
Experience
Assistant Director, #Content
Aug 2023 - Present
Managed social media for UCF team, growing engagement and followers across women’s basketball and track. Generated 2M+ views and 14% growth in 90 days. Created content using Adobe Suite, CapCut, and Slate. Captured games, events, recruits, and media days. Launched Stroll Knight and supported UCF’s debut Big XII season with impactful storytelling.
Education
Integrated Business
- B.S.B.A.
Aug 2019 - May 2024
- Minor in Digital Media
- Certificate in Strategic Communication
Activities and societies:
- Women's Track and Field: 2019-2024
- Student-Athlete Advisory Committee (SAAC): 2021-2022
- Fellowship of Christian Athletes (FCA) Communications Chair: 2022-2024
