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Rafael Martinez

Emmy-winning Digital Media Professional
New York County, New York USA


Innovative military veteran with resilient leadership commitment and a proven track record with over 15 years of experience in the sports management industry. Demonstrated ability to work with diverse populations and commitment to overall equity and inclusion in an environment of practical and virtual learning opportunities.


First Year Experience (FYE) Instructor

Jul 2022 - Dec 2022
Led courses and services that foster student success, development, transition, and leadership skills. The introductory courses included first-generation students with diverse backgrounds from domestic and international nationalities.

Broadcast Utility Technician (Freelance)

Jun 2022 - Present
Provide operational support with pulling, staging, and special audio/visual equipment during remote events. Escalate equipment failures to appropriate teams and assist with the resolution as needed to maintain service levels. Communicate effectively to explain our services to technical and non-technical clients as required.

Programming & Content Operations Coordinator

Jun 2015 - Jan 2021
Managed livestream content distribution (CMS) and quality control for ESPN+, HULU, and Disney’s social media and direct-to-consumer (DTC) platforms via artificial intelligence transmission systems, fiber paths, and satellite distribution networks.

Lead Multimedia Editor

Jun 2012 - May 2015
Produced original content video for ESPN FC, ESPN.co.uk, and ESPN International live-stream platforms using Quantel and Adobe Creative Suite applications. Maintained day-to-day publishing, production, and related workflows for all content areas of ESPN FC and ESPN International social media platforms.

Multimedia Editor

Jun 2006 - May 2012
Created webisodes and highlight packages for distribution across all digital video platforms and social media sites using Adobe Premiere and Photoshop. Produced graphic elements for online video features and teasers for marketing campaigns. Increased ESPNdeportes.com traffic by 38% by updating multimedia video and audio production procedures.

Production Assistant

Jun 2005 - Jun 2006
Produced high-quality multimedia content for Mobile ESPN distribution, edited and encoded mobile and digital video on non-linear networks using Final Cut and Vizrt applications. Optimized resource allocation across digital media projects, programming schedules, traffic, and content delivery deadlines.

Infantry Non-commissioned Officer

Dec 1994 - Dec 2004
Managed and trained squad-level units on surveillance techniques and advanced tactical combat operational procedures. Supervised radio/satellite communications, equipment distribution, and planned convoy resupply routes during combat training operations.


Sports Management - Master's Degree
Jan 2005 - May 2007

Management Information Systems - Bachelor's Degree
Jan 1998 - Aug 2001

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