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Rich Wilson

Avid Sports Lover | Leader in Integrated & Omni-Channel Campaigns | Strategic Marketing Professional | Driving Retail & Ecommerce Growth
Apex, North Carolina USA

About

A resourceful marketing manager with a proven track record in integrated campaigns, team building, and driving results. Passionate about collaboration and strategic planning. Known for fostering strong connections and adapting to trends. As an avid sports fan, I bring the same energy and dedication to my work that I do to cheering on my teams.

Experience


Senior Marketing Planning Manager

Jan 2024 - Aug 2024
Developed comprehensive briefs incorporating a full-funnel approach of paid and owned media to drive customer acquisition and retention as dictated by the objectives. Directed cross-functional meetings with key stakeholders to understand their needs and optimize strategies. Built strong partnerships with key vendors that drove business, ensuring ef

Senior Retail Marketing Manager

Feb 2023 - Dec 2023
Maintained promotional process responsibilities, leading the marketing team. Transitioned marketing digital strategy to leverage new website rather than a flyer on a third-party website by revamping the homepage, creating a deals page experience, and collaborating closely with the ecommerce team to implement, evaluate, and continuously improve. Red

Marketing Manager

Jan 2017 - Jan 2023
Implemented a promotional planning cadence between the remote merchandising team and vendor partners, as necessary, including a work-back schedule, meetings, and review process. Collaborated with sister company’s marketing partners to share and refine campaign ideas. Briefed on-site marketing team on priorities, details, and guided executions. Merc

Marketing Manager B2B + B2C

Mar 2015 - Aug 2015
Planned all B2B website updates, including banners and page revisions, and managed a promotional calendar featuring 12+ emails per month and webinars with two direct reports. Identified email opportunities and developed campaigns, increasing deployments by 50% while enhancing targeting strategies. Reduced production time for the weekly newsletter a

Manager of Retail Advertising

Jan 2010 - Mar 2015
Managed all retail promotions, including print, email, billboard, and radio, for the United States and Puerto Rico, overseeing one direct report. Developed a calendar to improve planning and implemented a weighted system to allocate ad space in alignment with business goals. Facilitated weekly meetings with 20+ merchants to establish and refine pro

Advertising Coordinator (Retail)

Jan 2009 - Jan 2010
Coordinated all print advertisements, signage, and store emails, reviewing accuracy and competitiveness. Streamlined merchant ad review process. Automated sales reporting and in-store signage, creating efficiencies and improving executive visibility. Reviewed media invoices and created weekly radio copy. Entered promotional pricing.

Management Trainee

Jun 2008 - Jan 2009
Rotated between Finance, Purchasing, Call Center, and Retail in year-long program. Verified promotional donations, researched credit card discrepancies, and analyzed order and backorder process.

Search Engine (SEM) Analyst

Aug 2007 - Jun 2008
Maintained Yahoo and Microsoft paid search accounts.

Web Marketing Intern

Jun 2007 - Aug 2007
Eight-week program across email, affiliate, website, and paid search channels.

Education


Marketing, Management - Master of Business Administration (MBA)
Aug 2006 - May 2008

Marketing, Management - Bachelor of Business Administration (BBA)
Aug 2002 - May 2006

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