Seth Berland

Generated 133% of weekly sales quota over 2019-20 athletic year, made at least 80 outbound calls with at least 20 fan interactions per day including in-person appointments, ran group fan experiences promotions on the field/court on game days, assisted with selling 3rd largest crowd in school history, a 7,268 fan sellout

Worked with the pre-planning/designing of marketing tactics, supervision and scheduling of gameday staff, and day-of coordination for marketing plan elements including setting up promotions (National Anthem, Halftime entertainment, etc.), engaging with event patrons, and executing promotions in a fast-paced environment in front of 13,000 fans.

Made sales calls and updated member list for Rockets Kids Club, passed out marketing materials and engaged with the Toledo community, created promotional plan for various Division 1 sports, assisted in implementing marketing plan and promotions at games, and updated the weekly social media report.

Wrote weekly college sports articles, managed a group of writers from the Midwest to make sure they were meeting deadlines and creating engaging content, and helped manage social media takeovers.

Helped create event plan (design, contracting, staffing) and event design for 8,000 seat stadium and convention center, and shadowed Event Coordinators throughout the entire event planning process (set-up, ticketing, day-of management).