Tatia Sikharulidze
Competitive Intelligence | Seeking Impactful Roles in the Sports Industry
Boston, Massachusetts USAAbout
Hi. I'm Tatia, a Competitive Intelligence professional from Boston, MA. With over a decade of experience, I'm skilled at uncovering key market dynamics, identifying promising leads and summarizing insights that shape business objectives. I'm excited to pivot my detective lens and collaborative approach into the professional sports environment.
Experience
Business Analyst
Apr 2021 - Sep 2022
• Delivered quarterly competitor updates focusing on 5 key health insurers in the Massachusetts market and distributed insights to 300+ associates and leaders across the organization.
• Leveraged intelligence tools to monitor emerging trends such as virtual-first care models, behavioral health access and payer-provider partnerships.
Marketing Research Analyst
Jul 2017 - Apr 2021
• Launched a quarterly deliverables series for the sales, product and marketing teams to drive awareness of competitive positioning.
• Analyzed customer sentiment data to support consumer experience initiatives, including brand health studies and pandemic-related trends.
Research Associate
Jan 2015 - Jul 2017
• Collected primary research on the Healthcare, IT, Manufacturing and Software industries.
• Performed in-depth retail fieldwork to assess product placement and merchandising strategies.
Market Researcher
Oct 2013 - Jan 2015
• Conducted 100+ calls per market research engagement.
• Sourced leads via B2B data management platforms.
