Alisha Werbowski
Brands and Partnerships Director | Driving Authentic Brand Growth | NIL Sports and Entertainment
Portland, Oregon USAAbout
Developing and executing impactful partnership strategies, cultivating strong relationships, and delivering creative and data-driven solutions that drive revenue and growth. I continue to grow exclusive sports NIL partnerships and experiences, including NCAA, Pac-12 Football, NFLPA, Athletes Unlimited, and more.
Experience
Head of Brands and Partnerships
Dec 2022 - Present
• Fully understanding current and prospective brand partner account needs and strengthening long-term relationships with C-Suite and Senior level marketers.
• Individually driving revenue through selling native video advertising campaigns, and custom activation.
• Meet with industry leaders, top brands, and ad agencies to better understand their in
Executive Event Producer, Partnership and Activation Director
Mar 2022 - Jun 2022
Lead all partnership and activation pursuits for TEDx event solutions for C-Level Brand Management, Media, PR, and Advertising Agencies. Created and executed experiential strategy and activations for event partners. Helped execute the largest TEDx event in the world, 2022.
Sports Business Development Manager | Digital & Programmatic | Sales Strategy
Feb 2019 - May 2021
• Successfully helped launch the West Coast team and onboard new clients and ad agencies to customized solutions like video, display, audio, OTT/CTV, influencer marketing, social, in-app, and in-venue sports digital sponsorship and performance sales.
Digital Advertising | Sponsorship Sales | Brand and Agency Partnerships
Oct 2010 - Jan 2019
• Launched Pandora’s outside sales team beginning in the west coast by educating brands and agencies on audio, display, video, social and influencer marketing.• Gathered competitive research and data to curate sales materials marketing Pandora Media to brands and agencies.• Pioneered selling in-app advertising, programmatic, and custom digital so
Senior Sales Executive | Sponsorships and Activation | Partnership Manager
Jun 2002 - Nov 2010
• Award winning top 10 national executive selling new to market streaming radio and display advertising with CBS and AOL Radio.
• Effectively collaborate with internal cross-functional teams to deploy a consistent corporate marketing message.
• Successfully packaged broadcast, upcoming digital, and onsite activation to grow owned and operated lines
Education
Speech Communication, Media and Marketing
- Bachelor of Science
Aug 1999 - Aug 2003
Activities and societies: Speech and Debate, Media Club, Music History, Radio and Production, Event and SponsorshipsActivities and societies: Speech and Debate, Media Club, Music History, Radio and Production, Event and Sponsorships
Relevant Coursework:
Strategic Marketing in the Digital Age, Broadcast TV and Radio, PR and Marketing Measurement.