Joyce Martinez Garcia

Marketing Intern at UC Berkeley Athletics | Social Media Specialist | Psychology Student

Los Angeles County, California USA

About

I’m a UC Berkeley student pursuing a BA in Psychology with a minor in Theater and Performance Studies. I'm passionate about human behavior and making a positive impact. My experiences as an assistant, mentor, content creator, and on-field marketing coordinator have taught me empathy and resourcefulness. I'm ready to tackle whatever comes my way!

Experience

Marketing Game-day Intern

Cal Athletics

Mar 2022 - Present

I have helped develop, market, and produce in-game plans for various sports, including Football, Basketball, Baseball, Softball, and Gymnastics. I collaborate with different units to ensure all event logistics are handled smoothly. Additionally, I enhance fan experiences by organizing and managing pre-game, in-game, and post-game activations.

Historian - Social Media Coordinator

Cal Fencing Club

Sep 2021 - Present

I successfully revitalized the team’s social media presence on Instagram and Facebook, boosting our follower count from 25 to over 600 and transforming an inactive page into an engaging platform with consistent weekly interaction. I also document the club's yearly accomplishments and activities, creating a comprehensive archive.

Social Media Coordinator

Tiedye. app

Sep 2021 - Dec 2021

I launched our team's first series of Reel and TikTok videos on Instagram and TikTok, attracting 33.2k views and building a solid user base. I collected and analyzed customer feedback to understand their needs and worked with participants on the project timeline to stay on track.

Social Media Coordinator

Discovery Charter Preparatory School #2

Sep 2017 - Jul 2021

I established a consistent social media presence for the school on Instagram, increasing followers from 50 to over 450 during my tenure. I also conducted weekly analyses of social media performance. Additionally, I wrote and produced a YouTube video to introduce the PBIS Rewards Student App, which garnered over 600 views.