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Kathy Robbins

Sports Events Director | VIP & C-Suite Experiences, Program Design | I Help Global Brands Run Events
Vero Beach, Florida USA

About

I’m a strategic events leader with deep roots in sports, large‑scale live experiences, and VIP hospitality. I’ve produced Boston‑qualifying road races and complex multi‑sport triathlons across multiple towns, and I’ve led major trade shows and executive‑level events for brands like Meta.

Experience


Senior Events Director

Aug 2020 - Dec 2025
I led high‑impact executive events, global sales meetings, and flagship trade show programs for a Fortune 500 life sciences company. I designed a C‑suite merger celebration at Fenway Park on less than 30 days’ notice, delivered at a level that deepened senior leadership trust. I ran ASMS, coordinating seven cross‑functional teams and sponsorships,

Director Of Events

Aug 2018 - Jan 2021
I built and scaled two campus events departments for a global tech company, leading cross‑functional teams and owning CEO‑ and C‑suite‑level visits. I led multiple Mark Zuckerberg and leadership campus visits that earned perfect internal 5/5 ratings and created rare, high‑impact engagement moments for employees and executives. I also designed large

Senior Tradeshow Manager

Aug 2017 - Mar 2018
At the National Marine Manufacturers Association, you produced large boating, fishing, and outdoor recreation trade shows that operated very much like major sporting expos. You led end‑to‑end floor planning and move‑in/move‑out logistics, coordinating the placement and security of large vessels and brand exhibits.

Sports Events Director | Founder

Mar 2015 - Mar 2024
I led New England Youth Cycling end‑to‑end, building scalable race and event operations and securing global sponsors like Trek, Specialized, and Shimano to underwrite the league. I oversaw both the on‑the‑ground race experience and the financial health of what became a top‑tier youth cycling organization.

Education


Marketing and Finance - MBA
Sep 1997 - May 2002
I completed my M.B.A. at the University of Rhode Island with a concentration in finance and marketing. It gave me a strong foundation in financial management and budgeting, paired with training in market strategy and customer behavior, which I now use to design events that are both fiscally disciplined and strategically on‑brand.

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