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Madison Crader

Tenacious Businesswoman Eager to Make an Impact
Orange County, CA

About

I am a well-educated sports and fitness enthusiast with business experience across social media, branding, client communication, and program management. My MBA from USC focused on Fitness and Sports Industry Marketing. My marketing experience working across various industries has prepared me to connect passionate fans to teams they admire.

Experience


Digital Program Coordinator

Sep 2018 - Present
Manages certified Social Media, Online Reputation, Messaging, and Data Mining programs to develop integrated marketing and communication plans to support Kia initiatives. Optimized customer digital experiences by monitoring program and industry activity and overseeing marketing vendor relationships.

Social Media Coordinator

Jan 2018 - Aug 2018
Generated SEM, Blog, and Facebook content and ensured SEO optimization across all website and blog content with keyword targeting, interlinking and general best practices which expanded the daily reach for the publication by 250 people. Managed social media programs and increased following on average by 60 followers weekly by identifying trends

Sales Supervisor

Jun 2014 - Present
Developed seasonal marketing and sales strategy plan by outlining customer engagement programs and executing the proper tactics to improve key categories (Publications, Fundraisers, and Sponsorships).

Education


Marketing (Sports and Fitness Industry) - Masters of Buisness
May 2017 - May 2019
Certificate in Consumer Behavior and Social Media Certificate in Sports and Fitness Industry Marketing Senior Thesis on Nike Social Strategy “Changing a 2020 Vision”

Writing, Rhetoric, and Communication - Bachelors of Arts
Aug 2014 - Dec 2017
Summa Cum Laude Graduate Published Analysis on Consumer Behavior from differing Cultures

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