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Lloyd Richards

Strategic Operations Leader and Business Executive
College Park, Maryland USA


Strategic business executive specializing in senior level operations and finance for professional and collegiate sports, major events, and non-profit organizations. Expertise in managing medium to large scale indoor and outdoor facilities, ranging from sporting and entertainment concert venues to office spaces and large scale sporting events.


Assistant Athletic Director, Football Operations

Dec 2018 - Jan 2021
Responsible for managing the day-to-day business functions, short and long term planning and facility management of the football program. The execution and management of business off-the-field and the strategy and plans to ensure success while being NCAA compliant and fiscally sound are some of the key measures of success.

Director, Major Event Management

Oct 2016 - Mar 2017
Managed strategic planning for execution of major events during final stages of construction of new state of the art world-class venue that is home to the Atlanta Falcons and MLS Atlanta United. Managed Atlanta Falcons’ Friends and Family travel arrangements for Super Bowl LI in Houston, Texas, including ground transportation, and air charters.

Vice President, Operations and Logistics

Sep 2014 - Oct 2016
Management of the host committee regional operations and logistics planning for Super Bowl LI which kicked off in February of 2017 at NRG Stadium. Areas of oversight included NFL team logistics, Houston area public safety, city of Houston traffic planning and transportation management.

Program Lead, Airports, Hotels and Tourist Sites Volunteers

Aug 2013 - Feb 2014
Operational leader in the recruitment and selection of 9K volunteers. Responsible for training and strategic planning for placement and management of ~6.5K volunteers placed at airports, hotels, and tourist sites in New York and New Jersey. Program, still used as model, widely regarded as one of best Super Bowl volunteer programs.

President and Owner

Jul 2011 - Present
Established LLC to serve as event logistics planning and management consultant, utilizing years of operations and logistics experience. Assisted with the planning and execution of over 40 large scale citywide events, generating business revenue in year one.

Director of Operations

Oct 2010 - Jul 2011
Responsible for the planning and execution of non-competition operations and logistics elements at multiple venues in the Houston area for this Olympic formatted event over multiple days. Managed areas such as facility readiness, parking and security.

Vice President, Football Operations

Feb 2007 - Sep 2010
Started as Director of Football Operations and promoted to Vice President, earning increased leadership role with the football operations support areas. Worked closely with General Manager and Head Coach to oversee and facilitate all football operations. Managed six budget lines, totaling approximately $8mm.

Assitant Atheltic Director, Football Operations

Feb 2002 - Feb 2007
Hired as the youngest and only minority in Big Ten Conference as Director of Football Operations. Promoted to Assistant Athletic Director, Football Operations and worked closely with Athletic Director and Senior Associate Athletic Director on all matters related to football administration, while managing $2mm annual operating budget.

Assitant Director, Pro Personnel

Jul 2001 - Jan 2002
The evaluation of players that were currently or recently in the NFL was the focus of this role. I also evaluated upcoming opponents in the weeks leading up to the game and attended the opponent's game the week before we played them to generate a report on every single player on the team.

College Area Scout/Pro Personnel Assistant

Apr 1998 - Jun 2001
Traveled to several states on the west coast of the country to visit colleges, attend practices, games and workouts in order to do player assessments. Started as an entry level role with the organization in player personnel with the focus on learning the proper technique to evaluate talent and the ability to enter the information in a repoorts.


Organizational Communication - Masters of Arts
Aug 1996 - May 2003

Speech Communication - Bachelors of Arts
Aug 1990 - May 1995

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