Kugandrie Govender
Sports Marketing, Communications, Media, Commercial & Sponsorship
Johannesburg, Gauteng ZAFAbout
A marketing & commercial professional with a devotion for women representation in business & sport. Founder of agency-consultancy, specialising in marketing, commercial, media, sports sponsorship. Previous roles include Chief Commercial Officer & first female CEO of Cricket South Africa; and Head of Sponsorship & Media at Octagon Sports Marketing
Experience
Director
Nov 2021 - Present
Founder/Director of agency-consultancy specialising in marketing, commercial, media, sports marketing, sponsorship, social media strategy, asset commercialisation, and media planning & buying.
Clients include Italian sports brand, Lotto Sport and South African provincial cricket federation.
Acting Chief Executive Officer
Aug 2020 - Oct 2021
First appointed female CEO.
General management & Chair of the organisation consisting of 5 business units: Commercial, Cricket Services, Finance, Transformation, Operations (consisting of HR, IT and Events).
Member of CSA Board of Directors and CSA Members’ Council.
Member of CEC (Chief Executive Committee) of the ICC (International Cricket Council
Chief Commercial Officer
Apr 2019 - Oct 2021
Overall commercial activities & revenue achievement against budget of R600m (US$32,8m). Commercial & marketing support to 14 provisional unions of domestic cricket. Reported directly to the CEO. Managed 3 divisional managers, Head of Sales & Sponsorship, Head of Communication & Media, and Head of Marketing & Brand.
Only female executive.
Head of Sponsorship and Media
Jun 2013 - Jun 2013
Managed partnerships with local & international media owners (FTA &pay-tv), and global and local federations & rights holders including FIFA, Cricket SA, Athletics SA, South African Rugby Union, SA Cycling and Soweto Marathon.
Managed annual budgets of US$90m (FIFA), US$12,5mil (Rest).
Reported to MD & managed Account Manager & Account Executive.
Education
Marketing
- Chartered Marketer (Africa)
May 2023 - Oct 2023
CM(A) is a designation awarded by the African Marketing Confederation to top marketing professionals on the continent.
The first Pan-African professional marketing designation awarded to senior marketers in recognition of their marketing experiences and skills.
Marketing
- Bachelor of Philosophy (Honours): Marketing Management
Jan 2012 - Apr 2014
B Phil (Honours): Marketing Management is a post-graduate on NQF level 8 and is quality assured by the South African Council on Higher Education. Designed to advance marketing knowledge & application to allow performance of advanced strategic marketing development and implementation.
Marketing
- National Diploma: Marketing Management
Jun 2001 - Apr 2005
An under-graduate qualification, quality assured by the South African Council on Higher Education. Designed to give graduates a broad understanding of marketing within the other functional areas within an organisation, teaching about solving practical marketing problems and contributing to the success of an organisation.
Public Relations and Communication Science
- National Diploma: Public Relations and Communication Science
Jan 1992 - Apr 1995
An undergraduate qualification, teaching students about the strategic communication process used to help forge effective two-way communication between an organisation and its various publics, the planning and executing programmes to establish and maintain a favourable image for their organisations among stakeholders.
