It’s no surprise that coaching a team and leading a business have a lot in common. Just as we see every day in the business world, there are only a select few who have truly mastered the art of inspired coaching. These are the professionals who embody the values most critical to success, such as mentorship, preparation, and an entrepreneurial spirit, among others.

Inspired by its own partnership with USA TODAY Sports and the American Football College Association (AFCA), Amway launched a first-of-its-kind video series called Amway Overtime. This series features a collection of interviews with some of the most recognizable names in college football coaching.


Our first video covered developing a team’s identity with head coach Rick Neuheisel, the second in our series focuses on relationship building.

Amway America’s Region CMO, Jackie Nickel, talks with national champion and hall of fame head coach Philip Fulmer about how to establish strong relationships with your teams. Coach Fulmer highlights the various components necessary to nurturing those relationships during the inevitable ups and downs of a long season.

Highlights include:

  • How inspired coaching is essential to building solid relationships for the tough times
  • How individual attention is important to helping players maximize their abilities
  • How clearly communicating goals is critical to rallying teams to success

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Amway, the world’s No. 1 direct selling business based in Ada, Michigan, has been a proud sponsor of the Amway™ Coaches’ Poll powered by USA TODAY Sports and the AFCA National Championship Trophy since 2014. For more information, visit or join the conversation on social media at #AmwayOvertime.