Sports Marketing Internships

Do you love sports and want a career in marketing? Sports marketing internships are the best way to break into the industry. From football to hockey, there are all kinds of opportunities in sports to be involved with your passion.

Sports Marketing Internships jobs are exciting - and competitive - so having the right information and resources from Jobs In Sports are an important part of your game plan to get on a dynamic sports marketing team.

Current Sports Marketing Internships

Think Big: Tips to Get Your Foot in the Door

Be flexible and willing to really go the extra mile to jumpstart your career. In addition to applying for sports marketing internships, look for entry-level jobs too. Even if you don't have the experience under your belt yet that they ask for, you may still get the call. We have found that companies are sometimes willing to bring people aboard in entry-level positions that offer to work for half the salary or for free.

Getting the chance to prove yourself is the first step in a long and successful sports marketing career.

Frequently Asked Questions about Sports Marketing Internships

Sports marketing utilizes sports to promote and sell products and services. Professional, collegiate and other alternative sports organizations utilize sports to market a team and gain credibility with their fanbase. For example, billboard ads, TV commercials, and celebrity endorsements are all forms of sports marketing.

Remember, marketing is marketing regardless of the industry. Your education, training, and experience outside of the sports industry translates to your next job within the sports industry. The fundamentals will always remain the same. In our ten years of working with hiring managers from sports organizations from around the country, we have rarely seen a listing requiring sports industry experience. Time and time again, sports employers want a competitive personality who is able to take their skills and apply them to the sports industry. Your background is not nearly as important as your desire to work hard and succeed.

The following is a general framework of what is expected on a day-to-day basis:

Sports Marketing

  • Ensure the development, implementation, and reconciliation of comprehensive sports marketing programs
  • Ensure the development, maintenance, and coordination of advertising/sponsorship opportunities
  • Develop, direct, coordinate and review the strategic plan for providing sports marketing services
  • Liaise with promoters/Show Organizers to market the arena/venue
  • Explore non-traditional marketing opportunities
  • Negotiate and maintain promotional partnerships with corporate partners
  • Manage day-to-day promotions and event activities
  • Plan meetings to negotiate and research advertising mediums
  • Coordinate team efforts with other departments to implement sports marketing ideas/tasks
  • Oversee grassroots program and collateral created
  • Create marketing plans for events
  • Work directly with other departments to implement campaigns
  • Promote HYD culture and principles within department and facility
  • Perform all other duties as required

Sales and Signage

  • Assist the GM in securing advertising deals and oversee implementation

Media Buying

  • Negotiate advertising and media-related sponsorship agreements
  • Negotiate deals and contracts successfully
  • Establish and maintain positive, cooperative working relationships with contacts and media reps
  • Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
  • Solicit third party Sponsorship/Vendor programs to generate revenue for events

Public Relations

  • Plan, organize, lead and control public relations efforts
  • Manage public relations
  • Develop, edit and issue press releases
  • Develop, edit and issue event-related press releases
  • Establish and maintain positive, cooperative working relationships with contacts and media reps
  • Create, prepare and implement advertising and promotional plans for planned events
  • Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
  • Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff


  • Develop collateral, including fliers, newsletters, posters, postcards, email blasts, sales brochures, sales video, television, print and radio advertisements, marketing kits, building information guides, signs, banners, coupons, and direct mail pieces.


  • Oversee and update the organization’s websites.

  • Assist the marketing department in the advertising and promotion of employer
  • Maintain marketing calendars and spreadsheets
  • Assist with grassroots promotions
  • Write and copy
  • Track media ticket orders and ensure promotions are activated according to schedule
  • Perform general administrative duties
  • Manage and update arena
  • Possess strong organizational and communication (both oral and written) skills
  • Be proficient in Microsoft Word, Excel and the internet
  • Have the ability to work independently and demonstrate initiative
  • Able to handle multiple tasks and prioritize
  • Conduct yourself in a professional manner has been helping applicants find the best sports marketing internships in the sports industry for decades. We are an industry leader dedicated to your success.

Would you like to be our next success story?

Our enormous database of more than 7,000 employers gives you the contacts you need to get the internship you want. We also help you save a lot of time in your search so you can start your career as quickly as possible.

We have helped tens of thousands of loyal members over the years with access to openings with professional organizations and NBA, WNBA, NFL, NHL, MLS, and MLB teams, as well as minor league organizations. is here for you to help make your dream career in sports come true. Want to work for a prestigious college football program? We’re here for you. Want to get on board with a major sports broadcasting network? We have all the tools, information and resources you need — and want you to win.

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