Are you interested in a career in sports management? If so, you may have questions about breaking into the industry. For example, you might be asking yourself what types of sports management education you would need to make yourself an attractive candidate to employers.
It’s important to keep in mind that the duties associated with different sports management jobs can vary significantly on a case-by-case basis. Having the right certification can, therefore, make you stand out among the crowd when applying to a relevant position.
The following are several options to consider. Keep them in mind as you pursue your goals.
General Sports Management Certification
Some people enter this field knowing they’d like to specialize in a specific area. For example, they may be particularly drawn to marketing, and would thus pursue a certificate related to that specialty.
Others might have more general goals. If you want a thorough overview of sports management, you can get a general Sports Management Certificate. Having this type of certification will let potential employers know that you have a certain degree of familiarity with all critical areas of this niche, including marketing, finance, and anything else related to sports management jobs. This type of certification can also be a launchpad to specialization. After getting a broad overview, you may have a better sense of what you’d like your specialty to be. You’ll be more likely to succeed in your area of specialization if you have thorough sports management knowledge first.
Best of all, you can get this type of certification online, making it an ideal choice for someone with a busy schedule. Institutions like the University of California, Irvine offer online Sports Management Specialized Studies programs to such students through their Division of Continuing Education.
Certificate in Sports Marketing
The types of clients you’ll eventually work with throughout your career will depend on the specific path you take. They may be athletes, facilities, or teams, and their needs will vary.
That said, there is something they’ll all have in common: all potential clients will likely need some degree of marketing services. In fact, sports management jobs often involve more marketing than people often realize, even when they aren’t specifically dedicated to marketing.
For example, perhaps a new team you’re working with needs help to attract fans. One way to do this would be to develop the team’s brand. The branded identity of a sports team plays a significant role in getting the attention of fans and maintaining their loyalty. It’s also something a person with a Certificate in Sports Marketing would be uniquely qualified to develop.
That’s just one example. The main point to remember is that marketing skills are often quite valuable in the types of roles you may apply to in the future. A potential employer would likely be impressed if you had a certification indicating you possess those skills.
Certificate in Sports Analytics
Running a sports franchise can be very expensive. Teams need to pay for everything from player salaries to facilities. That’s why they need to monitor key pieces of data. By analyzing data related to fan engagement, revenue, and more, they can identify inefficiencies and make the necessary corrections.
This task has become easier than ever, thanks to innovative technologies. There are now many programs and tools franchises can use to analyze data and draw relevant conclusions.
You might think this has resulted in less need for experts who specialize in sports analytics. When a machine can do a major part of their job, aren’t they less valuable?
Actually, it appears that the rise of big data analytics technology has also given rise to an increased need for big data specialists. That’s because these new tools have demonstrated the value of data analytics to a higher degree than ever before. Teams can now fully appreciate how monitoring essential pieces of data helps them succeed. Additionally, while technology can streamline many of the tasks involved in sports analytics, a human expert is still needed to help make sense of the results. Knowing this, you may want to pursue a Certificate in Sports Analytics if you’re the type of person who enjoys leveraging data to make important decisions.
Certificate in Sports Law & Risk Management
It’s probably easy to understand why risk management is crucial to sports organizations. They need to develop plans to ensure they are complying with relevant laws and reducing their liability. That may involve purchasing insurance, identifying risky activities that should be avoided, taking steps to guard against injuries, and more.
A risk management plan must be thorough and effective. Because of this, sports organizations often rely on help from experts with Certificates in Sports Law & Risk Management.
Risk management will always be important for sports organizations. Thus, if you specialize in it, you won’t have to worry about there being a time when your skills are no longer valuable to employers or clients. They’ll always need someone with your qualifications.
Certificate in Facilities & Events Management
Planning any sports event can be a complex process. Managing the logistics of maintaining a venue and preparing it for events requires a certain degree of specialized knowledge and expertise.
Again, this is the type of role that will always be valuable to sports organizations. There will never be a time when sports events don’t require experts behind-the-scenes running the venues. With a Certificate in Facilities and Events Management, you’ll prepare yourself for a stable yet dynamic career in sports management.
- Director of Digital Marketing & Social Media
Administration/Management - Southeast Region
- Marketing Communications Coordinator
Marketing/Events/Promotions - Central Region
- Marketing Internship
Sports Internship - Nationwide
- Graduate Assistant (Video, Marketing and Sports Information)
Marketing/Events/Promotions - Central Region
Certificate in Exercise Science
Professional athletes and sports teams rely on proven exercise programs to give them a much-needed competitive advantage. They need assistance from experts who are on the cutting edge of exercise science, helping them develop and implement the best fitness and diet plans for their needs. Although the general fan may overlook their contributions, the people involved in developing these programs play an absolutely crucial role in the success of both athletes and their overall teams.
Are you the type of person who would like to know your efforts are genuinely helping a team succeed? You don’t have to be a player or coach to fill this role. With a Certificate in Exercise Science, you’ll be able to work directly with teams, helping them take all necessary steps to maximize the fitness of each and every player.
Certificate in Sports Management & Digital Media
Gone are the days when traditional broadcast media was the sole means through which sports organizations engaged with the public. The digital age has shifted the industry. Thanks to social media, video streaming services, and a range of other developments, sports organizations have far more ways of engaging with the public than ever before.
They also need help from professionals who understand how to leverage digital media effectively. Because this specialization often overlaps with marketing, it may be a choice to consider if a general marketing specialization is also appealing, but perhaps not ideal for your goals.
It’s also worth noting that digital media is still relatively new. Over the next few years, it’s highly likely new digital media channels will emerge. Sports organizations will need to take advantage of them as well. With a Certificate in Sports Management and Digital Media, you can help them do so.
Certificate in Sports Public Relations
In some cases, a Certificate in Sports Public Relations will be combined with a Certificate in Sports Marketing, as there is quite a bit of overlap between the two. That said, marketing is about promoting a sports organization’s brand in general. Public relations is about making sure the organization’s relationship with fans and the public at large remains positive and beneficial. If that’s the kind of promotional work you’re most attracted to, consider getting this sports certification. It will provide you with the qualifications needed to help organizations represent themselves in the best possible ways.
Certificate in Sports Finance
Once more, running a major sports organization requires making a range of financial decisions. It’s much easier to make these decisions with help from experts who understand the intricacies of sports finance. Such a role may be particularly appealing to someone who enjoys working with numbers. With a Certificate in Sports Finance, you can fill that type of role, contributing to an organization’s overall financial success in crucial ways.
Certificate in Sports Administration
Maybe your goal is to eventually become one of the major decision-makers at a sports organization. If so, a Certificate in Sports Administration will help you prepare for your career, giving you a greater understanding of how all aspects of running a sports organization fit together.
Keep these options in mind as you plan for the future. Working in sports management can be extremely rewarding and lucrative. It can also involve a wide range of duties and roles. With these certifications, you’ll be uniquely qualified to fill them.