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The Business of Mayweather-Pacquiao

Fight fans presumed the chances of a Mayweather-Pacquiao showdown lay somewhere between slim and none on the spectrum of possibility. The two-horned unicorn that doesn’t exist. The Bigfoot that will never be seen. The Loch Ness Monster, only photographed as a shadow. But it’s happening. On May 2nd at the […]

Sponsorship Matchmaking in Sports

Fans cheer the walk off home run, hoot-and-holler for a game winning free throw and go crazy over a playoff hat trick. As true fanatics, these monumental moments in sports ingrain themselves in our memories. But in the background—on television and across the arena—are words and images that help pay […]