Marketing Specialist

  The Active Network/Active.com
  Dallas, TX
  Marketing/Events/Promotions
  Posted/Updated: 07/23/17

Job Summary

Responsibilities:

  • Execute against a comprehensive demand generation and product marketing plan.
  • Coordinate email and webinar campaigns and communication between cross-functional groups.
  • Track and measure all marketing investments against goals.
  • Work with internal marketing resource teams to ensure marketing programs are executed on time and fill the pipeline.
  • Coordinate with the sales team on sales enablement and lead management initiatives.
  • Define and document marketing/demand generation processes.
  • Support industry events and conferences.
  • Implement content marketing initiatives.

 

 

 

 

 

 

 

 

 

 

Skills & Requirements

  • 2-5 years marketing experience in a professional setting.
  • Bachelor’s degree (Marketing, PR, Communications, Research or Psychology degree preferred).
  • Understanding of marketing campaign methodologies and principles.
  • Ability to take initiative and carry projects from start to finish.
  • Independent and quick learner with exceptional attention to detail.
  • Familiarity or willingness to learn web analytics, tracking methodologies.
  • Ability to be flexible within a fast-paced and goal-driven environment.

You May Be Right For This Role If:

  • You have a background in B2B marketing, product and/or SaaS.
  • You are project, detail and data oriented. You love getting good results, are extremely organized., and have a passion for data-driven initiatives.
  • You love demand generation. You have a strong interest in marketing through channels such as email and digital.
  • You test well. You have experience doing campaign optimization and A/B testing or a willingness to learn.
  • You get things done. You’re a stellar executor with the ability to manage projects across teams in a very timely manner.
  • You’re a go-getter. People would describe you as highly motivated.

ACTIVE Network Perks & Benefits:

  • Competitive Benefits
  • State-of-the-art office space in Downtown Dallas
  • On-site yoga classes, groups runs, Daily Dose workouts and training programs through our ACTIVEx Corporate Wellness Program
  • Give back with the ACTIVEx Charity Challenge partnership with ‘Kids in the Game’
  • Discounts and deals on races, events, activities, and top retailers

 

 

 

 

 

 

 

 

 

 

 



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