Marketing Specialist
Dallas, TX
Marketing/Events/Promotions
Posted/Updated: 07/23/17
Job Summary
Responsibilities:
- Execute against a comprehensive demand generation and product marketing plan.
- Coordinate email and webinar campaigns and communication between cross-functional groups.
- Track and measure all marketing investments against goals.
- Work with internal marketing resource teams to ensure marketing programs are executed on time and fill the pipeline.
- Coordinate with the sales team on sales enablement and lead management initiatives.
- Define and document marketing/demand generation processes.
- Support industry events and conferences.
- Implement content marketing initiatives.
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