DIGITAL PRODUCT ANALYTICS DIRECTOR

We are looking for a world-class professional in analytics and digital growth to join our Center of Excellence. As a Digital Product Analytics Director, you’ll work as an extended member of Nike’s digital product team, serving as an expert in analytics and in the consumer, surfacing the signals in our data, transforming them into user insights and identifying growth opportunities. In this role, you’ll develop and execute the quantitative research and consumer analytics to develop a deep understanding of how consumers are engaging with our digital touchpoints across Nike’s digital apps, ecommerce, physical retail, and other experiences.

The ideal candidate will have a background in a quantitative or technical field, will have experience working with large data sets, and will have experience leading data-driven decision making, particularly in driving the growth of digital products and working with integrated digital technology teams. They should excel in cross-functional teams and thrive in a fast-paced organization.

Key responsibilities:

• Collaborating with digital product teams to define relevant strategic questions about user growth and engagement
• Leading the creation of a comprehensive view of relevant consumer behaviors, incorporating a wide variety of signals, data types, and sources
• Shaping research and analytic plans, developing appropriate quantitative methodologies, and driving the execution of digital product and consumer analytics from end-to-end
• Proposing, defining, and executing measurement strategies to translate business goals into KPIs
• Integrating qualitative & quantitative findings to define the complete profile of digital consumer needs
• Participating in and injecting consumer knowledge across the digital product development lifecycle

• 8+ years’ overall experience 
• 5+ years’ experience doing quantitative analysis of digital products or digital marketing experiences
• Experience working as an embedded partner to product management and technology teams
• Fluency in a Hadoop query language (MapReduce, Hive, SQL, etc.) or similar experience in analyzing large structured and unstructured datasets
• Experience using analytics to understand digital consumer behavior and identify opportunities to accelerate growth
• Experience with a statistical tool or package is a plus (such as R, Python, SPSS, SAS, etc.)
• A history of using analytics to define and lead strategy within the digital product space
• An understanding the current digital product landscape, particularly iOS and Android apps is a plus