Marketing and Media Performance Analyst
This position has been filled - Job#: 453372915
NFL Franchise
West Region
Sports Media
Posted/Updated: 11/02/18
West Region
Sports Media
Posted/Updated: 11/02/18
Job Summary
Role Responsibilities:
- Conceptualize, build, regularly improve, and publish on a recurring basis a suite of dashboards to monitor performance and identify trends of all facets of NFL team marketing and media initiatives
- Create a summary of data insights and formal recommendations based on findings for all dashboards and other analyses
- Be the champion of the test-and-learn methodology by identifying campaigns to incorporate tests into, recommending test designs, compiling and logging test results, and presenting out findings to teams
- Develop methods to evaluate fan loyalty, effectiveness of fan loyalty programs, and fan loyalty reinvestment models
- Build predictive and performance statistical models to understand fan likelihood to produce desired outcomes, optimize marketing and media approaches, construct fan segment schemas, and forecast future results
- Identify gaps in the NFL team ability to build and leverage analytics, to include gaining buy-in for new approaches and tools, training others in the organization on approaches/tools, and vendor management
- Take initiative in reviewing marketing and media materials for ways to optimize future efforts, providing actionable, data-driven support for your recommendations
Role Qualifications (Skills/Experience/Capabilities):
- Bachelor’s degree in related field required (Business, Marketing, Analytics, Statistics, Mathematics, or similar)
- 3+ years of experience in marketing and media analytics
- Experience with common reporting software (e.g. Tableau, Power BI, Domo, etc.)
- Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.)
- Experience with relational databases and data extraction software (e.g. SQL, SAS, etc.)
- Experience building statistical models
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