Marketing and Media Performance Analyst

This position has been filled - Job#: 453372915

  NFL Franchise
  West Region
  Sports Media
  Posted/Updated: 11/02/18

Job Summary

Role Responsibilities: 
  • Conceptualize, build, regularly improve, and publish on a recurring basis a suite of dashboards to monitor performance and identify trends of all facets of NFL team marketing and media initiatives
  • Create a summary of data insights and formal recommendations based on findings for all dashboards and other analyses
  • Be the champion of the test-and-learn methodology by identifying campaigns to incorporate tests into, recommending test designs, compiling and logging test results, and presenting out findings to teams
  • Develop methods to evaluate fan loyalty, effectiveness of fan loyalty programs, and fan loyalty reinvestment models
  • Build predictive and performance statistical models to understand fan likelihood to produce desired outcomes, optimize marketing and media approaches, construct fan segment schemas, and forecast future results
  • Identify gaps in the NFL team ability to build and leverage analytics, to include gaining buy-in for new approaches and tools, training others in the organization on approaches/tools, and vendor management
  • Take initiative in reviewing marketing and media materials for ways to optimize future efforts, providing actionable, data-driven support for your recommendations
Role Qualifications (Skills/Experience/Capabilities):
  • Bachelor’s degree in related field required (Business, Marketing, Analytics, Statistics, Mathematics, or similar)
  • 3+ years of experience in marketing and media analytics
  • Experience with common reporting software (e.g. Tableau, Power BI, Domo, etc.)
  • Experience with common digital analytics tools (e.g. Adobe Analytics, Google Analytics, etc.)
  • Experience with relational databases and data extraction software (e.g. SQL, SAS, etc.)
  • Experience building statistical models

How to Apply for Position:

Upgrade your account to paid subscription and gain access to this job as well as all other sports job opportunities:

Make Your Career Move Today!

Subscribe today and gain access to 48,292 jobs in the sports industry and Break Through!

Payment Details

Transaction Processing
*By joining, you agree to the Terms of Agreement and to receive important email communications. To ensure uninterrupted service, your membership will be autorenewed at the regular price at the time you joined. You may cancel at any time. Simply refer to our Cancellation Policy.

Similar Jobs

Sr. Creative Content Producer
  University (CA)
  West Region
  Sports Media
  Posted/Updated: 03/25/19
  Editing Company
  West Region
  Sports Media
  Posted/Updated: 03/25/19
Graphic Designer
  Baseball Club
  West Region
  Sports Media
  Posted/Updated: 03/21/19
Junior Graphic Designer
  Western Hockey Franchise
  West Region
  Sports Media
  Posted/Updated: 03/18/19
Assistant, Partnership Creative
  Western Basketball Franchise
  West Region
  Sports Media
  Posted/Updated: 03/15/19

Everything You Need to Land Your Dream Sports Job

Jobs In Sports offers all of the tools, statistics, and job information you need to start a career in sports.

Ready to Get Started?

Get access to the most up-to-date live sports jobs now!