Coordinator of Marketing and Promotions/Digital Media Specialist

  University (TX)
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 01/21/19



Job Summary

The University Department of Athletics is seeking applications for a Coordinator of Marketing and Promotions/Digital Media Specialist to assist the Associate Athletic Director of Marketing with varying aspects including game operations/fan engagement, social media coordination, and digital media development.

This position is full time and benefits eligible. The Coordinator of Marketing and Promotions is responsible for developing and implementing marketing plans for the purpose of increasing public awareness, encouraging increased attendance and enhancing the fan experience for athletic programs through aspects of digital media (i.e. social media and graphic design) as well as through game operations/fan engagement. This includes social media coordination, designing and placing digital media elements, developing and administering assessment tools, assisting with marketing strategies, developing and directing promotions and special events, managing student staff, and being the primary marketing contact for assigned sports.

Required Qualifications:

Ability to develop and implement proven marketing strategies.
Ability to implement and coordinate efficiently and effectively multiple digital media platforms including social media and website.
Knowledge of applied game/event operations and athletic marketing industry trends to increase attendance at sporting events.
Working knowledge of the Adobe Creative Suite including Photoshop, Premiere, & InDesign.
Working knowledge of Microsoft Office programs, including Word and Excel.
Ability to establish rapport with internal and external constituents.

Preferred Qualifications:

Bachelors’ degree with additional consideration for Masters.
Previous experience in intercollegiate athletics marketing or related field.
Knowledge of NCAA rules as it relates to athletics marketing operations.



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