Arena Marketing Coordinator

  NBA Franchise
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 02/18/19



Job Summary


Position Responsibilities:

  • Assist as marketing liaison with event promoters, agencies and other user groups of Arena
  • Create marketing plans for events when required to include all available services:  group sales, public relations, media placement, direct marketing, promotional development, non-profit opportunities, etc.
  • Assist in developing marketing materials and procedures to have the department function effectively as an in-house agency.
  • Work with in-house creative services, digital, and direct marketing teams to leverage team assets to help drive ticket sales and create incremental revenue
  • Maintain current website format and content and create sellable advertising placements.
  • Remain current on national trends in the industry and local market changes to best serve the facility.
  • Assist in developing a sales strategy to sell tickets for Arena and Plaza events
  • Generate new marketing leads and activate trades to reduce departmental spending and to help offset budgeted line items
  • Assist with all social media platforms and additional promotional assets.


Qualification Requirements:

  • A minimum of 3+ years of related work experience in live event entertainment marketing and a proven history of leadership skills.
  • Comprehensive understanding of modern marketing tactics and platforms, including social media, marketing automation, and data analysis.
  • Experience working with sports, entertainment and corporate organizations is preferred.
  • Ability to work flexible hours, including nights, weekends and holidays in addition to normal business hours.


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