Digital Content & Social Media Manager

This position has been filled - Job#: 453376461

Job Summary

Job Summary: This position will shape and execute digital content and social media strategy, while working closely with multiple departments to create awareness and develop initiatives that enhance the brand in specific markets. The position works with the content and creative teams to perform promotional activities ahead of fight cards, as well as live-event coverage on all local platforms. The role requires developing distinct social media voices for specific fans. The main responsibilities include localization of digital content, video production, creative and editorial assets in addition to creating/shooting and editing short-form videos.

Job Responsibilities:  

• Contributing to and executing the social media strategy
• Driving the brand, pay-per-view, broadcast, and star-building initiatives through digital content and social media platforms
• Shooting and producing short video content for digital, social and editorial distribution
• Creating distinct voices for all social accounts
• Creatively engaging in a wide range of sports fans and influencers in the region on social media
• Developing and maintaining strong relationships with athletes as ‘go-to’ person for any social media related inquiries
• Consistantly monitoring and engaging in current trends, influencers in the region, website, athletes, celebrities and memes
• Managing the delivery of marketing, creative, digital, brand and broadcast assets for digital and social platforms
• Supporting sponsorship and marketing activations through social and digital platforms

Qualifications: 

• Completion of a Bachelor’s degree in Communications, Journalism, Marketing, or other related area
• Passion for and experience in social media marketing, with strong understanding of trends and best practices
• Experience in sports marketing, special events, or media/entertainment industry
• Knowledge of MMA, its athletes and personalities 
• Photography and videography experience
• Ability to use Microsoft Office 

Preferred Qualifications: 

• Knowledge of Adobe Creative Suite and/or InDesign and editing software such as Adobe Premiere, Final Cut Pro or After Effects is an asset