Marketing Manager

Job Summary

Responsibilities:

• Build marketing programs to promote team initiatives, events, programs and ticket sales across multiple channels in support of the overall strategic marketing plan.
• Assist in planning and lead the execution of marketing programs, while coordinating with key stakeholders 
• Execute an efficient process with league marketing and other departments to incorporate relevant assets 
• Coordinate projects/assets with outside agencies
• Serve as day-to-day contact for businesses/organizations that partner on team activations
• Help develop and execute community events that drive fan engagement and fandom. Manage data capturing during fan events and manage promotional campaigns that result in increased attendance.  
• Create and manage recaps of all experiential marketing efforts. Develop best practices and benchmark results against comparable initiatives
• Ideate with content/social team to develop initiatives that drive buzz and social conversations.  
• Assist in creating email content strategy and execution of communication.
• Help coordinate the team during any fan events and gameday initiatives. 
• Manage all invoice and reconciliation processes on behalf of the marketing department.
• Work with ticket sales team on goals, revenue, ticket initiatives, promotional packages and single game ticket strategy
• Work with partnership team to activate and increase revenue opportunities while supporting the club and brand goals and initiatives

• Fan engagement measures, including size and growth of fan base, ticket sales, levels of engagement across channels and devices, fan retention and fan referrals.
• Brand recognition and public perception measurements.
• Contribution to key revenue lines and delivery of the overall business plan.

• Experience with media planning, including TV, radio, billboards, digital and social media advertising.
• Ability to create and manage marketing plans and strategies utilizing owned, paid and earned media to build fan base and drive key revenue lines. 
• Candidate must exhibit a passion for sports and marketing
• Experience managing and monitoring a budget.
• Ability to work well with multiple stakeholders across the company, agency and client organizations.
• A self-starter, energetic and resilient, with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
• Exceptional communications, sales/promotions and customer service skills, and must be adept at multitasking and extremely detail oriented.
• Entrepreneurial spirit. 
• Superior verbal/written communications skills. 
• Proficiency in Spanish a plus.
• BS required.
• 3-5 years of marketing experience with an emphasis on consumer-facing sports, media or entertainments industries, with experience in advertising, creative development, promotion, writing ad copy and ad campaign creation.