Digital Marketing and Social Media Manager

Job Summary

Duties & Responsibilities:

• Manage marketing budget in coordination with the Director of Sales & Marketing and create a clear strategy to allocate resources to maximize ROI.
• Performs research on current benchmark trends and audience preferences.
• Designs and implements social media strategy to align with business goals.
• Sets specific objectives and report on ROI.
• Generates, edits, publishes and shares engaging content daily (e.g. original text, photos, videos and news).
• Monitors SEO and web traffic metrics.
• Collaborates with other teams, like marketing, sales and customer service to ensure brand consistency.
• Communicates with followers, respond to queries in a timely manner and monitor customer reviews.
• Manage the company’s social presence and elevates profiles on LinkedIn, Twitter, Instagram and Facebook by creating posts and content for each platform, curating the feeds and building audiences.
• Suggests and implements new features to develop brand awareness, like promotions and competitions.
• Stays up to date with current technologies and trends in social media, design tools and applications.
• Develops, maintains, and manages consistent corporate image throughout all marketing and promotional materials and product lines.
• Performs other related duties as assigned by management 

Qualifications:

• Degree in Marketing, Digital Technologies, or equivalent experience in a related field.
• Demonstrated success and relevant work experience in digital marketing
• Computer skills required: Microsoft Office proficiency (Word, Excel, Outlook, PowerPoint) at an advanced level required.
• Knowledge and experience using Adobe Creative Suite is a requirement.
• Knowledge and experience in athletic strength training environment is a plus.
• Other skills required:
  • Proven work experience as a Social media manager.
  • Hands on experience in content management.
  • Excellent copywriting skills.
  • Ability to deliver creative content (text, image and video).
  • Solid knowledge of SEO, keyword research and Google Analytics.
  • Knowledge of online marketing channels.
  • Familiarity with web design.
  • Excellent communication skills.
  • Analytical and multitasking skills.