Marketing Manager

Job Summary

• Build marketing programs and advertising strategies to promote team initiatives, events, programs and ticket sales across multiple channels in support of the overall strategic marketing plan.


• Lead the execution of marketing programs from start to finish, driving collaboration with key stakeholders and leveraging internal processes and relationships.


• Traffic creative projects with design team in a timely manner and enact process to maintain brand integrity across all marketing materials and other internal and external communications.


• Provide strategic media planning support and evaluate and reconcile advertising campaigns on an on-going basis to ensure all materials are placed and running as planned (including placement, copy and creative development, and distribution for:  radio & TV, promotional events, digital, print ads and outdoor media).


• Oversee and manage the team creative pipeline and deliverables throughout the approval and production process.


• Manage email content strategy and execution of communication to CRM database.


• Support execution of all STM, grassroots, community and fan events to engage fans in interactive and innovative ways (including the gameday experience, on-site activations, digital/social activation, grassroots football, influencer and fan promotions).


• Manage all invoice and reconciliation processes on behalf of the marketing department.


• Work with Ticket Sales team on goals, revenue, ticket initiatives, promotional packages and single game ticket strategy to maximize ROI.


• Work with Partnership team to activate and increase revenue opportunities while supporting the club, brand goals and initiatives.


• As needed, build and manage fully staffed street and promotional teams who will help fulfill all of the organization’s grassroots marketing efforts.   


• Other duties as assigned.

• Fan engagement measures including size and growth of fan base, ticket sales, levels of engagement across channels and devices, fan retention and fan referrals.


• KPIs: Brand recognition and public perception measurements.


• Contribution to key revenue lines and delivery of the overall business plan.

• 5+ years of field marketing with an emphasis on consumer-facing sports, media or entertainment industries, with experience in advertising, creative development, promotion, writing ad copy and ad campaign creation.


• Experience with media planning, including TV, radio, billboards, digital and social media advertising.


• Ability to create and manage marketing plans (multi-channel, segmented, campaigns) and GTM strategies utilizing owned, paid and earned media to build fan base and drive key revenue lines. 


• Candidate must exhibit a passion for sports, marketing and football.


• Experience managing and monitoring a budget.


• Ability to work well with multiple stakeholders across the company, agency and client organizations.


• A self-starter, energetic and resilient with the enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.


• Exceptional communications, sales/promotions and customer service skills, and must be adept at multitasking and extremely detail oriented.


• Entrepreneurial spirit. 


• Superior verbal/written communications skills. 


• Bachelor’s degree required.