Assistant Director, Digital Strategy and Operations

Job Summary

Primary responsibilities:

• Creation and execution of a robust digital and social media coverage plan for events that aligns with the Conference’s strategy, development, and production of editorial content for the digital and social media platforms
• Creation of graphic design elements for both digital and print needs
• Study of performance to analyze data and develop best practices for social media execution
• Collaboration with institutional external relations staff on content creation and execution
• Collaboration with the video services team on an execution plan for all video content
• Collaboration with staff on ideation and implementation of the social media strategy.
• The person in this role is a storyteller, idea generator, and strategic thinker with exceptional creative and writing skills.
• This position requires a firm understanding of how content performs on different social media platforms.
• Exceptional analytical skills are preferred, with the ability to identify opportunities for operational success.
• The position requires travel to institutions and events, including championships, Hall of Fame, and Student-Athlete Advisory Committee events. They will represent at all events and institutional visits, assisting the staff in additional roles, as needed.

Qualifications:

• Working knowledge of intercollegiate athletics and its institutions’ programs.
• Demonstrated understanding of the core values of integrity, communication and collaboration, servant leadership, inclusion, excellence, and innovation.
• Highly developed organizational and leadership skills.
• Demonstrated high-level proficiency in various technologies including Microsoft programs (e.g., Outlook, Word, Excel, PowerPoint) and Adobe Creative Suite (e.g., InDesign, Photoshop, Premiere, After Effects) and other relevant software.
• Ability to demonstrate professional competency by establishing and meeting deadlines, balancing multiple responsibilities in a timely and high-quality fashion.
• Effective and professional communication, both oral and written.
• Ensure operations in area of responsibility comply with NCAA policy.
• Bachelor’s degree required, preference for major in communications, journalism, or multimedia-related field. Master’s or advanced/professional degree(s) preferred.