Global Brand Director

Job Summary

• Lead the marketing function including brand, consumer, content, influencer and partnership marketing, including establishing goals for the customer acquisition & retention marketing team


• Be a voice for the western sports fan and advocate for the western lifestyle, cultivating a deep understanding of audience dynamics that helps guide effective marketing strategies


• Develop and implement an annual marketing plan with accountability to deliver on objectives for fan engagement, content consumption, subscriber growth & retention, and other business goals


• Develop global marketing plans with a specific emphasis in Australia, Brazil, Canada and the US

• Refined ability to immerse oneself within a passionate target audience and translate insights into strategies that deliver business results


• Effective strategist and writer of marketing plans, brand & creative briefs, partner & sponsor proposals, and more


• Exceptional communication, team building and management skills


• Creative, solutions-oriented problem solver


• Sophisticated storyteller able to guide creative and content teams


• Experience with subscription based and/or DTC products a plus


• Experience with Adobe marketing platforms a plus


• Experience driving an all-encompassing marketing strategy for a digital-first or app-based business a plus

• Curiosity. Strong learning aptitude. Self-starter.


• Motivated by the learning process, with agility operating in a test/fail/learn/succeed environment


• Passion for testing new creative concepts and technologies that drive measurable growth


• A track record of exceeding performance expectations


• Acute attention to detail


• Excellent interpersonal communication skills

• BA/BS in a marketing, social sciences or related field - preferred

• 6+ years in a marketing leadership role in a growth business with responsibility for brand/consumer marketing, social & content marketing, and creative production


• Experience in the OTT, media, sports and/or entertainment sectors is a plus


• Experience or expertise in western sports & lifestyle is a plus

•  Must be willing and available to work flexible hours, including weekends and occasional travel