Digital Marketing & E-Commerce Coordinator

  Sports & Entertainment
  Central Region
  Marketing/Events/Promotions
  Posted/Updated: 02/11/20

Job Summary

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • This role is responsible for developing and executing an e-commerce marketing plan to drive sales of Gaming sports apparel and merchandise sold at the Team Store (in-store and online). 
  • Develop digital marketing tactics to drive web sales for daily merchandise, Game Night Specials, limited time deals, new product launches, and seasonal promotions.
  • Create a content marketing tactics to drive retail sales via  Sports and Entertainment’s owned channels
  • Manage and maintain the website.
  • Work with internal web developer and external marketing agency to maintain and troubleshoot the site – including POS integration,  hosting, server updates
  • Consistently keep the e-commerce site up-to-date by uploading new products
  • Provide keyword-rich product descriptions and metadata and on-site SEO
  • Offer strategic recommendations to drive online sales 

 

  • Manage  social media accounts – Facebook, Instagram, Twitter, Pinterest, and emerging media channels
  • Includes designing and creating compelling content
  • Understanding the brand voice to effectively write captions and descriptions that drive a sense of urgency for conversion
  • Utilize creative apps and publishing tools
  • Community management across all accounts – responding to customer inquiries in a timely fashion
  • Ability to take photos/videos - stage fashion photo shoots
  • Develop influencer marketing campaigns that drive results 

 

  • Work closely with the Marketing team and media buyer to execute digital advertising campaigns for team store products.
  • Ad creation
  • Tracking/analysis
  • Vendor management
  • Budget management
  • Facilitation of sweepstakes and promotions




 QUALIFICATION REQUIREMENTS:  

  • Associates or Bachelor’s degree from an accredited college or university in Marketing, Media or Digital is preferred or minimum of one-year work experience in retail or merchandising field
  • Understanding of digital and social media marketing strategies and tactics
  • Strong knowledge of SEO; Basic working knowledge of SEM/PPC
  • Excellent written communication skills and copywriting/editing required.  Ability to edit written content, headlines, newsletters and photo captions under deadlines. Attention to detail a must!
  • Graphic design experience is a plus
  • Photo editing is required - Adobe Creative Suite, including Photoshop and Lightroom.
  • Basic familiarity with e-commerce platforms is ideal (exa. Magento)
  • Ability to communicate and sell ideas to peers and executives
  • Excellent organization, communication and planning skills 
  • Ability to work games, late nights, weekends and holidays as assigned
  • Passion for fashion including sports apparel and trends for all ages




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