Director, Partnership Marketing

  Soccer League
  Northeast Region
  Posted/Updated: 07/24/20

Job Summary


The Director, Partnership Marketing leads a team responsible for managing and executing all activities associated with assigned partnership accounts including the creation, ideation, development and execution of partner initiatives.  



  • Lead the strategic development and management of a portfolio of key partnership accounts

  • Identify insights, create a vision, and articulate a strategy on how to approach each partner’s business within his/her portfolio and how to grow that business

  • Lead renewal and upsell strategies for portfolio of partners that deliver on both brand and business objectives that ultimately grow existing partnerships and overall business and revenue
  • Oversee the preparation of sales presentations, deal memo/summaries, recaps and other materials needed to manage sponsorship activities

  • Participate in external prospect/partner calls and meetings

  • Serve as an asset to the Brand Alliance and Property & Events departments on day-to-day partner proposals, implementation, maintenance, etc.

  • Establish metrics to measure partnership success and ensure delivery

  • Be fiscally responsible and ensure sponsor’s promotional activities are within budget
  • Keep track of partner investments and contractual media spends and strategize effective ways to potentially grow revenue

  • Work with internal stakeholders to provide issue resolution for partners

  • Manage direct reports in day to day, performance planning, coaching/mentoring/growth, team morale etc.

  • Represent the partnership marketing department on internal task forces

  • Provide oversight of Club strategic direction as it relates to partners

  • Effectively strategize potential client solutions by understanding advertising and marketing channels and new technologies

  • Act as a liaison within designated property within PM team

  • Accomplish team results by communicating job expectations and managing the Performance Management process:

    • Plan, monitor, and review performance;

    • Coach and counsel employees;

    • Develop and implement department procedures and productivity standards and reinforce Company policies

    • Develop personal growth opportunities for employees

  • Lead special projects as needed

  • Additional responsibilities as assigned

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